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Executive Summary The contemporary business world is faced by many economic and financial uncertainties. It has thus become important for companies to expand their business operations globally. Global expansion helps business boost their sales. However, for the expansion process to be successful, it is important to have an expansion plan to be in a position to come up with ways of overcoming the challenges ssociated with venturing into a foreign nation.
The report includes the findings and challenges faced in compilation of the report. Table of Contents Executive Summary 1 Table of Contents 2 1.0.Introduction: 3 1.1.What Should Be Considered and How 4 1.2.Saudi Arabia Overview and PESTLE Analysis: 4 1.2.1.KSA PESTLE Analysis 5 1.2.2.Political analysis 5 1.2.4.Social and Cultural Analysis 6 1.2.5.Technological Analysis 6 1.2.6.Legal Analysis 6 1.2.7.KSA Business Environment Analysis 7 4.0.Market Entry Strategy 9 5.0.Marketing Mix and Product Adaptation and Development 11 6.0.Conclusion 12 Appendix: Clients Preference for Different Supermarkets. 13 Works Cited 14 ASDA Expansion Plan to KSA 1.0. Introduction: Companies are increasingly becoming globalized. The main reasons why companies opt to expand their operations to a global level include increasing their sales due to availability of new markets, acquisition of new resources which could be domestically unavailable or expensive, opportunity to diversify business operations, minimization of competition, and a possible opportunity to minimize tax deductions. ...
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