StudentShare solutions
Triangle menu

ASDA expansion to KSA - Essay Example

Nobody downloaded yet

Extract of sample
ASDA expansion to KSA

The report includes the findings and challenges faced in compilation of the report. Table of Contents Executive Summary 1 Table of Contents 2 1.0.Introduction: 3 1.1.What Should Be Considered and How 4 1.2.Saudi Arabia Overview and PESTLE Analysis: 4 1.2.1.KSA PESTLE Analysis 5 1.2.2.Political analysis 5 1.2.4.Social and Cultural Analysis 6 1.2.5.Technological Analysis 6 1.2.6.Legal Analysis 6 1.2.7.KSA Business Environment Analysis 7 4.0.Market Entry Strategy 9 5.0.Marketing Mix and Product Adaptation and Development 11 6.0.Conclusion 12 Appendix: Clients Preference for Different Supermarkets. 13 Works Cited 14 ASDA Expansion Plan to KSA 1.0. Introduction: Companies are increasingly becoming globalized. The main reasons why companies opt to expand their operations to a global level include increasing their sales due to availability of new markets, acquisition of new resources which could be domestically unavailable or expensive, opportunity to diversify business operations, minimization of competition, and a possible opportunity to minimize tax deductions. Expanding business to a global level results in growth of operation and thus requires coming up with a different plan to facilitate the transformation of the business premise from local dealings to global ones. The plan should be dependent on the kind on business in question since different business has different ways of operating (Alpen Capital, 2011). While seeking to expand business operations globally, it is vital to develop an expansion plan, which should include market research to ensure that your company has a proper understanding of the market conditions in the new nation thus develop ways to adopt to the different government policies, technologies, laws and competition (Luo, 1999). In the past, globalization mainly involves large companies. However, retail businesses are continually becoming interested in globalization. A good example is the supermarket retails such as Tesco and ASDA found in UK and have currently expanded their operations to other regions, which have resulted in increased sales and profits. KSA is one of the nations that many companies are eyeing due to the readily available market (Business Monitor International, 2012). This study focuses on a plan that ASDA, a UK based retail supermarket, could adopt to expand its market and venture into KSA. ASDA Stores Ltd. is a supermarket chain with headquarters in UK, which sells food, general merchandise, clothing, toys in addition to offering financial services. Additionally, ASDA owns a mobile telephone network called ASDA mobile. This study aims at analyzing the market conditions in KSA by exploring the following aspects: A market plan that ASDA can use to expand its market into KSA ASDA background The appropriate mode of entry into the market Marketing mix and Product adaptation and development 1.1. What Should Be Considered and How Before deciding to expand the market into KSA, it is important that ASDA carry vigorous research on the market situation in since global expansion process is often a risky choice faced by challenges. However, carrying out a prior research helps in coming up with ways to counteract the challenges. For ASDA to be in a position to triumph in KSA, it is import ...Show more


Executive Summary The contemporary business world is faced by many economic and financial uncertainties. It has thus become important for companies to expand their business operations globally. Global expansion helps business boost their sales. However, for the expansion process to be successful, it is important to have an expansion plan to be in a position to come up with ways of overcoming the challenges ssociated with venturing into a foreign nation…
Author : jessyca47
ASDA expansion to KSA essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"ASDA expansion to KSA"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

KSA Statements: Receptionist
Receptionists are expected to meet, greet and welcome visitors to the office and enter their details in the visitors’ log book. In most organizations they have to help visitors to obtain a visitor’s pass. A major job function for receptionists is to take incoming telephone calls and promptly deal with queries in a professional way by redirecting the calls to the right person or department within the organization.
3 pages (750 words) Essay
An operation management (ASDA -UK company)
The purpose of the paper is to understand the reverse logistics issues in ASDA; recognise the issues of customer service in ASDA; know different aspects of supply chain management; apprehend the importance of better responsiveness in contemporary environmental context and understand the solutions to deal with the issues identified in ASDA.
18 pages (4500 words) Essay
Territorial Expansion
Massive protests followed Houston to listen to their demands. The reason for the frustration among people was the war with Mexico in which the people of Texas were having heavy setbacks and because of the issue of slavery. How did the U.S. acquire the territory in question?
4 pages (1000 words) Essay
Westward Expansion
Widespread beliefs regarding religion, health, and medicine were greatly impacted by the culture of the “rush” mentality, whose adoption was silver, gold, and the aggressive seeking of land. The phenomenon of the Westward Expansion refers to the manner in which United States exploded both in population and size during the era of the 1800s.
4 pages (1000 words) Essay
Sustainability at ASDA
This topic was chosen primarily because of the rising importance of sustainability as supermarkets now move towards the attainment higher corporate social responsibility in an attempt to differentiate themselves from each other and keep track with the changing preferences of the sophisticated, health and environment conscious segment in most European societies.
13 pages (3250 words) Essay
Prison Expansion
(Warren 5). At the beginning of 2008 there were 2.3 million people incarcerated in the United States. This is out of an estimated population of 301,139,947 (using 2007 census data), or to say it another way, roughly one in every 99 people in the United States is behind bars (Ibid.).
6 pages (1500 words) Essay
What exactly were the problems that Archie Norman and ASDA faced The major problem is communication. The other problems will be resolved when communication between and among departments and persons will be fixed. Another problem is each person or department did not care about the needs or problems of the other departments.
3 pages (750 words) Essay
ASDA Essay
Everything changed all of a sudden as Asda found itself with demoralized employees, slow growth in sales, and declining profits in 1991. It had been a 1 billion pounds cash surplus supermarket chain in 1987, and by 1991 it had a debt of over 1 billion pounds.
3 pages (750 words) Essay
Porters Five of ASDA
ASDA tries to is mainly concerned about innovative developments and creative ideas. ASDA considers competitive advantage most of all. It is dominant in retail market of Great Britain: “To be Britains best value fresh food
2 pages (500 words) Essay
Global Expansion
The research also incorporates analyzing the accounting policies followed by Toyota in respect of its international expansion and the different issues faced by the same. The paper also
12 pages (3000 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Let us find you another Essay on topic ASDA expansion to KSA for FREE!
Contact us:
Contact Us Now
  • About StudentShare

  • Testimonials

  • FAQ

  • Blog

  • Free Essays
  • New Essays
  • Essays

  • The Newest Essay Topics
Join us:
Contact Us