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Report on The Green Tea whitening Series Launching Program - Assignment Example
Author : xzavierprohaska
Pages 8 (2008 words)
It gives a brief introduction of the company and the new product. It outlines the methods the marketing assistant used to collect data. In the scanning process, it evaluates the three major competitors of Ginvera. It also gives the result of SWOT analysis…
In the scanning process, it evaluates the three major competitors of Ginvera. It also gives the result of SWOT analysis. The planning stage also outlines the best marketing strategies for the launching program. It gives detailed findings by describing the best planning process for the launching event. The doing stage states how the marketing team would implement the plans for the launch, and how they would evaluate the success of the event. It concludes with the finding and gives recommendations on how the organization could improve on the launching program. Dr.Tor Lam Huat established The Ginvera Beauty Company in 1985. It originated from Singapore but with time, it has grown and established itself in more than fifteen countries, including Europe. The majority of the consumers associate this company to its Bio-essence products, such as the face lifting cream, and the wide range of products it has launched in the past (Kimoko, 2011). The beauty products involve skin care, body care and hair care products. The company’s mission is to be a caring and innovative organization that brings youthfulness and beauty to the public (L.D.Waxson (S) Pte Ltd, 2013). It has a special concern for its consumers and, therefore, strives to manufacture products that are safe and user friendly. It has a vision of being the leading global manufacturing organization for beauty products (Group History, 2013). ...