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Marketing Planning and Strategy: Group Project, Report on a Business
Pages 12 (3012 words)
Marketing Planning and Strategy: Group Project, Report on a Business Table of Contents Introduction 3 Mission 3 Vision 3 Values 4 Environmental Analysis (External and Internal) 4 SWOT Analysis 4 7S’s Model 5 Organizational Objectives 7 Balanced Scorecard 8 Target Market 9 Service Marketing Mix: 7Ps Framework 10 Summary of External and Internal Environment Analysis 13 Conclusion 16 Recommendation 16 References 19 Introduction Global business environment is becoming highly competitive as the organizations are trying to implement unique business strategies in order to secure high business growth rate.
The organization developed its company website in the year 2013. However, the organization closed down its company website in September, 2013. The owners of the organization are not sure what to do now. It will be effective if the organization implements rebranding and repositioning strategy. The name of the organization is Daloo3a. It is an Arabic word. The name of the organization needs to be changed so that this changed company name can attract a wide array of target customers of different cultural background. Initially the organization got start up capital from a private investor. The organization should consider the same source of finance during the repositioning strategy. It is important to change the name of the company and implement repositioning strategy. Secretrail.com recommended as new company name. Mission Mission of the organization is to bridge the gap between high street and designer fashion brand and meet market demand by maintain high quality and exclusiveness of the products. ...
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