The organization developed its company website in the year 2013. However, the organization closed down its company website in September, 2013. The owners of the organization are not sure what to do now. It will be effective if the organization implements rebranding and repositioning strategy. The name of the organization is Daloo3a. It is an Arabic word. The name of the organization needs to be changed so that this changed company name can attract a wide array of target customers of different cultural background. Initially the organization got start up capital from a private investor. The organization should consider the same source of finance during the repositioning strategy. It is important to change the name of the company and implement repositioning strategy. Secretrail.com recommended as new company name. Mission Mission of the organization is to bridge the gap between high street and designer fashion brand and meet market demand by maintain high quality and exclusiveness of the products. Vision Vision of the organization is to become one of the profitable online designer shops by maintaining sustainability in the business processes. Values The organization will try to provide effective value to the target customers in order to achieve high brand value. The organization will focus on effective marketing activities in order to promote their uniqueness for the target customers. Environmental Analysis (External and Internal) Secretrail.com is adopting rebranding and repositioning strategy in order to capitalize on the potential business opportunities. Following external and internal environment analysis will help to find out significant opportunities and threats for the organization. SWOT Analysis SWOT analysis is considered as an important strategic marketing tool that helps an organization to identify key external environmental business opportunities and critical threat factors. In addition to this, this strategic marketing tool helps an organization to determine its internal strength and weaknesses. SWOT analysis tool is also considered as environmental analytical tool. This part of the marketing report will determine the internal; strengths, weaknesses and external opportunities and threats of Secretrail.com. Strengths High Product quality, exclusive design and Effective customer service. Unique promotional strategies. Strong PR and Online marketing activities. Weaknesses Lack of brand awareness among target customers. Limited business start up capital. Limited access to effective supply chain network. Opportunities High demand for online consumption. Growing demand for designer fashion accessories. Growing demand for economic priced products. Threats Intense market competition. Economic slowdown. 7S’s Model The McKinney’s 7S model includes seven different interdependent factors or elements that are categorized as either soft or hard elements. Strategy, systems, structure, shared values, style, skills and staffs are the seven components of this model in which the first three elements are considered as the hard elements and rest of the four elements are cons
Marketing Planning and Strategy: Group Project, Report on a Business Table of Contents Introduction 3 Mission 3 Vision 3 Values 4 Environmental Analysis (External and Internal) 4 SWOT Analysis 4 7S’s Model 5 Organizational Objectives 7 Balanced Scorecard 8 Target Market 9 Service Marketing Mix: 7Ps Framework 10 Summary of External and Internal Environment Analysis 13 Conclusion 16 Recommendation 16 References 19 Introduction Global business environment is becoming highly competitive as the organizations are trying to implement unique business strategies in order to secure high business growth rate…
It can be apparently observed that on an average, the company serves a substantial figure of consumers daily in nearly 119 nations. The company’s mission is to improve social and environmental performance continuously and also to be the favorite place of having delicious fast foods.
Therefore, this bank is highly influential and occupies an important position in international financial decision making process. At present, the bank serves approximately 58 million customers through its operations in more than 81 countries in all the continents.
f achieving competitive advantage will come only from sound strategic planning and market preparation. Marketing planning is at the very heart of marketing management and is the culmination of managerial efforts to reconciling market forces and changes within the resource constraints of the organization (Chae and Hill, 200, p.
With Russia having approximately 100% literacy rate, over 140 million people, a growing economy and enormous reservoirs of natural resources in its expansive land mass, it provides an appeasing market for many businesses. However, even after appreciating these aspects, it is crucial for businesses seeking to expand in this market to understand the various macro and micro influences of doing business in Russia.
'Marketing' belongs to marketing specialists but 'going to market' is a process owned by everyone in the organization.Due to expansion of new technologies, organizations augmented their geographical reach and could share their information about philosophy, products, and prices to their consumers.
This does not only cover the classical print media, but also a broad range of new media such as Internet, Web design, Web based content management system (CMS), multimedia. Besides, JetNet Services supply expert IT-counseling including support for PC as well as for Mac.
A sound marketing plan is a key component of the success of one’s business that includes market research, location, the customer group to be targeted, competition, positioning, the product or service to be sold, pricing,
Creative and constructive suggestions on how a company can overcome these barriers have been suggested. The third part of the report explains creatively and in detail the need for companies to be innovative in
06). Every organization is standardized on a given set of objectives and visions that oversee their whole business goals. They employ different strategies in the process of making sure that their businesses are at par with the aims of business management.
6 pages (1500 words)Essay
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