StudentShare solutions
Triangle menu

Marketing plan - Case Study Example

Not dowloaded yet

Extract of sample
Marketing plan

The business has employees who range between nine and ten who work to serve the customers that are coming from that area, or visiting from other areas. The growth of the business is determined by the manner in which they advertise their products and services. One crucial area in the running of the business is the incorporation of technology into the company core operations or business processes (Lynn, 2010). Engaging actively with customers on numerous media fronts is what keeps the company on its toes. By engaging in all cleaning and laundry operations, the company has something to offer most of its customers. Laundromat and laundry services make it easy for customers to choose what they want, and go for it through different avenues. By performing different analysis in the environment where the business operates provides the company with sufficient information as to what best suits the company. Issues that have been noted from this analysis is that the company has a small staff number, which is a drawback. Secondly, the business is faced with the issue of heightened competition from small players within the industry. Table of Contents 1.0 Introduction 4 2.0 Services offered the pricing strategy 4 3.0 Pricing strategy 5 4.0 The promotional strategy 5 5.0 The Situational analysis 6 6.0 Customer analysis 7 7.0 Market and competitor analysis 8 8.0 Marketing strategies 9 8.1 Product 9 8.2 Price 10 8.3 Place 10 8.4 Promotion 10 9.0 Conclusion 11 Snow White Laundry & Drycleaners in Sydney 12 Upgrade Premium listing 12 1.0 Introduction This present paper is a marketing report that is based on the Snow White Laundry and Drycleaners Company. The report is mainly designed to act as a marketing report for the company. It begins with a preview of the services that are offered by the company and even the pricings strategy that has been applied by the company. Other sections that will be covered in the report include a discussion of the promotion strategy that has so far been applied by the business and it provides a situational analysis for the business. The report will also presents an analysis about the market and even the competitors of the company. Another section of the report will present an analysis about the company’s customer base and some issues that affecting the business. In the last section, before concluding the report will present marketing strategies that can be applied in order to increase the financial performance of the business as well as its market share in the Sydney market. Before embarking on the actual report it is important to mention that the Snow White Laundry and Drycleaners Company is a company that was established in the year 1949 and it mainly specialize in offering cleaning services for various items that range from clothes to carpets. The company has an established global presence with branches in different countries and its customer base include individual customers as well as corporate or business organizations. 2.0 Services offered the pricing strategy Snow White Laundry & Dry cleaning offers services that are broadly classified into dry cleaning and laundry services. Under dry cleaning services, the company offer to clean various items in a process, which do not include the use of water but rather the use of chemicals in process called tumbling. Laundry services on the other hand include cleaning services that majorly rely on the use of water was well as other chemicals and detergents (Lynn, 2010). For this particular, report the case study branch ...Show more

Summary

Marketing Management A Case Study of Snow White Dry Cleaning and Laundry Company (Institution’s Name) 20th November, 2013 Executive Summary The presence of Snow White Laundry & Drycleaners in Sydney has been a welcome phenomenon over the past few decades…
Author : xhintz
Marketing plan essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"Marketing plan"
with a personal 20% discount.
Grab the best paper

Related Essays

Case study- Marketing Plan
The United States qualifies as a market segment of coca cola. The consumption of the drink is a maturity level in this market segment as compared to other market segments divided via geographic factors. This market segment provides a large human population that creates a base for the coca cola market.
3 pages (750 words) Case Study
Marketing Plan Master Case Study
In this context, hybrid cars were tested on the roads whereby a different market of such cars is already established. Hybrid cars commonly use two types of engines - internal combustion engines (most commonly petrol driven but Diesel variants are also introduced) and electric motors that are powered by internal batteries.
10 pages (2500 words) Case Study
DXNs Marketing Plan
Before the strategic plan is come to action, one must identify first the targeted audiences for them to strengthen the brand's effectiveness. In the year 1993, Dato Dr. Lim Siow Jin, a graduate from the prestigious Indian Institute of Technology established his business known as DXN.
8 pages (2000 words) Case Study
Marketing Plan Case Study
The importance of the marketing plan for any company is in the fact, that it defines the strategic company course for the higher profits and more stable marketing position. It usually includes smaller strategies, which address the questions of pricing, budgeting, promotion and distribution of the products, as well as financial analysis, advertising and possible government and demographic changes.
16 pages (4000 words) Case Study
Marketing Plan College Case Study
Differentiating the type of service offered from that of the competition will build Ownership Properties' reputation as a whole. Servicing its clients with integrity will also attract frequent buyers--clines, who require a higher level of personal service and recognition than they could receive at competitive local companies.
5 pages (1250 words) Case Study
SISCO Marketing Plan
Our mission is to provide an unmatched financial service to our customers. We intend to attract and maintain our customers by satisfying there needs. We also want to increase our client base. Our marketing challenge is to position our service offerings as a high value-added alternative to our competitors.
5 pages (1250 words) Case Study
International Marketing Plan for Allianz
Serious companies have to work hard on their international presence, to ensure that their stakes in the market are maintained and increased. Founded in the year 1890, Allianz has branches in more than 70 countries and more than 180,000 employees worldwide.
8 pages (2000 words) Case Study
Marketing Plan for Victoria's Secret
Preparing a marketing plan helps in the allocation of resources properly, making good decisions and handling of unseen or unexpected complications that may become hurdle in the future development and marketing of Victoria's secret. One of the important aspects of marketing plan is that it provides organized information about the company and importantly a good business plan helps in attaining a loan application.
7 pages (1750 words) Case Study
Create Marketing Plan
The marketing plan below discusses the target markets for the product and how the target markets should be segmented and positioned in the market. The distribution and growth strategies are discussed accordingly in the
6 pages (1500 words) Case Study
Case study- Marketing Plan
This market segment provides a large human population that creates a base for the coca cola market. In addition, the location of the Coca Cola Company is suitable for the consumption of
3 pages (750 words) Case Study
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation