The Winning Formula for Planning an Event

Pages 8 (2008 words)
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The report intends to determine the appropriate ways through which one of the globally leading fashion products based companies’ i.e. Burberry can launch a new range of women’s handbags in the market.


Thomas Burberry. The organisation possesses multiple franchises and branded stores situated around the world. The company is said to operate with a sum total of 9000 employees. With these considerations, the main aim of the report will be to analyse and implement effective strategies to launch a new product range of women handbags. Correspondingly, it will highlight all those factors related to the marketing team’s efforts backed with the efforts of a Marketing Assistant working within the marketing team for successful launch of the product. For the purpose of fulfilment of this ideal task, organisation of a particular event focusing on a suitable venue and appropriate marketing communications in support of the marketing mix will be analysed and fixed. In order to analyse the appropriateness of the product launch process, the report will additionally highlight the main findings derived from analysing the marketing activities in the process of product launch. Correspondingly, it will provide certain specific recommendation through which the company can improve its overall process of product launch (Burberry, n.d.). ...
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