Thomas Burberry. The organisation possesses multiple franchises and branded stores situated around the world. The company is said to operate with a sum total of 9000 employees. With these considerations, the main aim of the report will be to analyse and implement effective strategies to launch a new product range of women handbags. Correspondingly, it will highlight all those factors related to the marketing team’s efforts backed with the efforts of a Marketing Assistant working within the marketing team for successful launch of the product. For the purpose of fulfilment of this ideal task, organisation of a particular event focusing on a suitable venue and appropriate marketing communications in support of the marketing mix will be analysed and fixed. In order to analyse the appropriateness of the product launch process, the report will additionally highlight the main findings derived from analysing the marketing activities in the process of product launch. Correspondingly, it will provide certain specific recommendation through which the company can improve its overall process of product launch (Burberry, n.d.). ...
Correspondingly, it will provide certain specific recommendation through which the company can improve its overall process of product launch (Burberry, n.d.). Main Findings In relation to following the process of successful launch of the product, it can be said that Burberry is expected to achieve a fair rate of response from the consumers. This factor can be provided with the maximum amount of weightage owing to the fact that the organisation has already made name for itself in the category of women’s handbags. This product is considered to be as one of the most selling offerings of the company. Besides, Burberry has been able to create a strong goodwill in the worldwide market. All these factors combined together can provide great aid to the company while making the product launch process effective. However, this particular marketing activity is going to pose certain of amount of challenges as there will be a diverse marketing team whose active involvement will be required at all the levels (Burberry, n.d.). In this regard, the Marketing Assistant will have to cohesively work with the team for the best interests of the company. Venue In relation to selecting a specific venue, it has been decided that the Wales would be the appropriate location. It has been felt that as there is already a Burberry factory located in this particular area, the consumers will not face any hurdles in relation to recognising this particular brand. Therefore, the exact venue for the launch of the product will be in St David's shopping centre which is determined to be the biggest shopping mall in Wales (WalesOnline, n.d.). This particular ...
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