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Assessment Task2 an individual report on international marketing environment assessment
Pages 8 (2008 words)
International marketing environment assessment Executive Summary This report involves an in-depth analysis of the international marketing environment in Australia. In order to give this study a robust shape, the international marketing environment of Australia has been assessed from various aspects that influence international marketing there.
Facilitating international business and marketing has been the underlying strategy of Australia that is directed towards strengthening the country’s economy and the country has been able to achieve that this far. The study of these factors has also enabled the researcher to determine the major challenges for international marketers as well as major prospects for international marketers in the country. The study concludes that although the Australian marketing environment is associated with certain drawbacks, the benefits and opportunities that it provides to the global marketers outweighs all drawbacks and constraints and makes marketing in Australia a prospective decision. Table of Contents 1. Introduction 4 2.International marketing environment in Australia 5 2.1.Political forces 5 2.2.Economic forces 6 2.3.Financial forces 7 2.4.Social forces 8 2.5.Cultural forces 8 2.6.Technological forces 9 2.7. Legal forces 9 3. Current challenges for international marketers 10 4. Opportunities for international marketers 10 5. Conclusion 11 Reference List 12 1. ...
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