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Fashion Marketing -Marks and Spencer - Essay Example

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Author : americabaumbach

Summary

The essay explores fashion marketing. The Spanish based clothing company survives in the competitive global fashion industry upon an analytical survey of the market variables. Every business lives in a competing environment as different forces in the market define different outcomes of activities. …

Extract of sample
Fashion Marketing -Marks and Spencer

The essay "Fashion Marketing - Marks and Spencer" concerns the fashion marketing. The company started by Amancio Ortega at the Northern part of Spain continually enjoyed growth in the Spanish market through strategic prepositions. Initially, the chain served the needs of the local consumer in the young feminine segment. Within the last ten years, the company grew proportionately to increased revenues and consumer loyalty through the modernized approaches that it employed. The company preserves the strengths of analyzing the customer targets in the market as serving the entire fashion market poses more threats than opportunities. The company defines that the youthful female consumer depicts a standardized behavior throughout the geographical segments. Zara depicts that the consumer buying decision model affects all businesses alike. The company analyzes fashion needs through the online research surveys and establishes on the fashion trends that depict a favorable rate of return on investment. Through a communicative channel that tends to link the company to the consumer, Zara advertises on the release of the garments that target to suit perceived consumer needs. The company runs a solely owned ultramodern factory that designs and makes garments in accordance to the anticipated consumer needs. Zara communicates actual date of releasing the new makes to the customer, and through an effective delivery chain, the company avails the garments to the more than 1500 outlets in 70 countries of the world economy. ...
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