StudentShare solutions
Triangle menu

How Businesses Use Learning & Memory to Affect Consumers - Essay Example

Not dowloaded yet

Extract of sample
How Businesses Use Learning & Memory to Affect Consumers

If we look at the apple, you can directly say that it means high quality and luxury of computers, if we say it is Mercedes luxury cars and sports cars BMW means (Natale 2007 45-52). Those traders have learned to their brand, successfully using touch system and stimulus. They may even offer its popular brand for rent to other companies that are not brand ill bred with the negative image. Discussion Businesses are usually relatively little power to use punishment or negative reinforcement. However, parking meters often used to prevent consumers from taking valuable parking space and manufacturers may void your warranty if consumers take their product to unauthorized repair facility (Watkins 2006 294-303). Several factors influence effectiveness of operant learning. In general, more time effects of behavior, especially. In other words, power companies will be more likely to encourage consumers to use less electricity at peak times, when consumers actually have to pay when they used electricity (e.g. - slot), but not at end of month. Learning is also more likely to occur when the person can between behavior and consequences (but learning can occur even if link is not aware). Another problem is that building programs and extinction. Extinction occurs when behavior continues to have the impact on behavior and then eventually stops happening. For example, if the passenger finds that scream at check -in staff did not receive its upgrade to first class, it is likely to stop this behavior. Sometimes the person is rewarded each time you run behavior (e.g., consumer receives the non- alcoholic beverage whenever coins were introduced machine). Nevertheless, it is not necessary for learning time occurs. Even rewarded only from time to time, behavior can be studied. Several building programs are available: Fixed interval, consumer gets the free dessert every Tuesday, when he or she eats at the certain restaurant. Fixed ratio: behavior is rewarded (or punished) for each nth time it is performed. (For example, every tenth loyalty presented supplied free). Variable ratio: Each time the action is performed, there is some chance that be given. For example, each time user enters store, he or she receives the lottery ticket. With each ticket, there is the 20% chance to get the free burger. Consumers can get the free burger twice, or he or she can go ten times without getting the hamburger once. Variable Reinforcement Is Least Vulnerable To Extinction Sometimes training may be necessary to teach consumer desired behavior. In other words, it may be possible to directly teach consumers to adopt desired behavior. For example, user can first get the good free product (product itself, if it is good, it is the reward), then buy with the large cents off coupon, and finally buy at high prices. Thus, we are strengthening approaches desired behavior. Instead of introducing Coca -Cola directly in Indonesia, fruit soft drinks were introduced because they were more like drinks are consumed (Anderson & Farkas 2003 88-93). Consumer does not always have to go through learning process itself; sometimes it can be learned by observing consequences of others. For example, stores can make the big deal out of bullpen continued shop is not so much because they want to stop this behavior among those who were, and to discourage behaviors in others? In addition, viewers can identify with characters in advertising that ...Show more

Summary

Learning & Memory on Consumer Date Author Learning & Memory on Consumer Introduction Learning is the permanent change in behavior caused by experience, where collect information and store it for the long time to be available when it is needed. Marketers can start with learning and memory concept consumer knows their products and brands, and how they want…
Author : lewispurdy
How Businesses Use Learning & Memory to Affect Consumers essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"How Businesses Use Learning & Memory to Affect Consumers"
with a personal 20% discount.
Grab the best paper

Related Essays

How globalization affect small businesses
A small business is a business that is privately owned and has a small number of employees. Globally, globalization ahs affected the operation of many small businesses as they have made the m to change their operations and venture into markets (Go?gl, Hans-Joachim & Clemens 67).
5 pages (1250 words) Essay
How Businesses Use Learning & Memory to Affect Consumers
Encoding involves the receipt of information which is then processed or combined with other stimuli. Storage is the creation of a permanent record of information that has been encoded. Retrieval is the process of recalling information that has been processed in response to a particular cue or stimulus.
8 pages (2000 words) Essay
Bus 415 How does tort law impact consumers and businesses
by its best definition, involves the administration of various remedies in which a business has performed some alleged wrongdoing or in some way caused the invasion of consumer interests (Clarkson, Miller, Jentz & Cross, 2005). Under this law, one individual brings up a lawsuit
3 pages (750 words) Essay
Learning and memory
When he starts playing Solitaire, the process of classical conditioning sets in and upturning the Queen of Diamonds renders him amnesiac and responsive to any command, including the command to kill. The Korean enemy deliberately selects this soldier because
2 pages (500 words) Essay
Businesses can analyse how consumers make choices and can use this to create successful marketing strategies for the goods they want to sell
It took almost 25 centuries for us to build on these practices and create a formal field of study of marketing (Hoyer & Macinnis, 2009, p. 247). However, even then, the field of marketing has gone through many transformation and revolutions. In the earliest days of the
7 pages (1750 words) Essay
Learning and memory
For instance, the nature versus nurture explanation holds that a combination of environmental and biological factors affects learning either in a positive or negative manner. Genetic factors are the brain structures and regions of the
1 pages (250 words) Essay
Learning and Memory
According to Dr. Poremba, the left hemisphere of the human brain processes complex auditory signals. The cortex area in the head that undertakes auditory processing is bigger than previously thought. Research done on primates indicates that the auditory system
2 pages (500 words) Essay
Learning and memory
According to him, an individual will only master information through testing his or her own knowledge. It is also evident that one is required to actively process information in order to memorize its contents
1 pages (250 words) Essay
Human learning & Memory
According the research findings conducted by Joshua, Andrew & Yonelinas (2014) and Richard J. A. et al (2014), Alzheimers disease is
2 pages (500 words) Essay
Learning and memory
Since I enrolled in school, I have come to the realization that I do encounter different situations in my life that exemplify the concepts of learning and memory that have learned.
5 pages (1250 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation