StudentShare solutions
Triangle menu

Chipotle Mexican Grill Inc. Research Paper - Essay Example

Not dowloaded yet

Extract of sample
Chipotle Mexican Grill Inc. Research Paper

This entirely has been attained through the establisher and organization CEO, Steve Ells, and his capability gradually to struggle to afford consumers with a huge experience whereas enjoying immense food. Chipotle’s prosperity certainly starts with high-level management as it progresses to increase activities whereas sustaining that every restaurant provides similar experience and food quality as the other. The organization’s mission, “Food With Integrity” has been applied nearly religiously through the chain; and it really does struggle to prepare food for consumers that has quality constituents. Provided a firm concentration and commitment from the top to providing a value item to its customers, Chipotle has enjoyed huge prosperity in the past decades. However, applying inventive approaches will more permit the organization to increase and extend its development (DeCenzo & Stephen, 2007, 414). In establishing the strategy for the coming strategic goals and proposals, Chipotle will require to sustain the present central values including the extension of recent approaches. It is significant for the organization to determine the main approaches and values that enabled the company prosperity and tries to establish upon them. Despite that, Chipotle has not originally communicated its values through means of mainstream channel of communication; it does sufficiently communicate key values concerning the organization’s triple base line. These principles are communicated in the Chipotle reports to investors and include: The company concentrates on attempting to look for the greatest quality components they can to prepare immense tasting food; on employing and holding top performing individuals to make sure that the restaurant expertise offered is outstanding. Further, the company focuses on establishing restaurants that are functionally effective and aesthetically entertaining; and on acting all of this with rising sensitivity and esteem for the atmosphere. The organization applies high-quality raw components, standard cooking techniques, and a differentiated internal design and has sociable individuals to watch out for all consumer-characteristics that are further regularly present in the sphere of excellent dining. The goal of the company is to look for the greatest quality components that they can. Components that are planted or raised with esteem for the atmosphere, beasts, and individuals who plant or bring up the food. As section of their “Food With Integrity” approach, they think that applying fresh components is not sufficient, therefore they utilize time on farms and in the area to know where our components come from and the way the beasts are raised. Chipotle’s objective is to generate the highest quality item coupled with the greatest quality components, as well as being sociable to the atmosphere and to the beasts that it uses. This has enabled the organization to develop and increase in wonderful ways. All this factors being put in place, the organization should continue struggling to evolve for it to maintain competitiveness and its limit over competitors. Whereas taking into account such precedences, the organization has established methods that the institution should follow for the coming five decades. These methods relate particularly to market growth, market penetration, and unique commodity development while looking out for probable unique markets as well as “blue oceans”. These methods will as well assist simplify Chipotle into ...Show more


Name Institution Course Instructor Date Company Analysis of Chipotle Mexican Grill Inc. Chapter 3: Internal Organization From the time of its establishment in 1993, Chipotle has turned to a kind of s phenomenon inside the dominion of the restaurant business…
Author : lauriebeatty
Chipotle Mexican Grill Inc. Research Paper essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Chipotle Mexican Grill Inc. Research Paper"
with a personal 20% discount.
Grab the best paper

Related Essays

Chipotle food company
By the end of 2010, it had 1084 restaurants and it is headquartered in Denver Colorado. It is headed by Mr. M. Steven Ells, (Founder, Chairman and Co-CEO and Mr. Montgomery F. Moran Co-CEO and Secretary Key statistics of the company include: Currency in USD, except for ratios Market capitalization 7.75 B Profit margin (FYE 31.12.2010) 9.75% Operating margin (FYE 31.12.2010) 16.02% Return on equity (FYE 31.12.2010) 23.64% Revenue (FYE 31.12.2010) 1.84 B PEG ratio (5 years forecast) 1.85 Return on Assets 17.65% Price/sales (FYE 31.12.2010) 4.22 Quarterly revenue growth (YoY) 24.50% Net income (FYE 31.12.2010) 178.98M Earnings per share 5.64 The company boosts of high efficiency as captured by
9 pages (2250 words) Essay
The Course of Mexican History Research Paper
With ten units proffered in class on topics that range from business practices, food, art, music, historical timeline, literature, photography, and prominent personalities, among others, the module enabled students to gain a more comprehensive awareness of a rich culture that significantly affects other people with diverse cultural orientations.
3 pages (750 words) Essay
Apple Inc. Paper
ex 20 2.Environment is dynamic 21 3.Environment has deep impact 21 4.Environment is multi-faceted 21 A.Dynamic 21 B.Interdependence 22 C.Unlimited Effect 22 Key Business Challenges 22 New influential products: 23 Management: 23 Performance issues: 23 Employee retention: 23 Critical discussion of leadership 24 McKinsey’s 7 ‘S’ Model 26 i.Strategy 27 ii.Structure 27 iii.Systems 27 iv.Shared Values 27 v.Style 27 vi.Staff 28 vii.Skill 28 Burke Litwin Model 28 Organisational culture, communication and change 30 Group and team dynamics 30 Motivation and Job Satisfaction 31 Conclusion and Recommendation 32 Reference 38 Introduction Apple Inc is a US based company headquartered at Cupertino, Ca
20 pages (5000 words) Essay
Chipotle in China
At the primary phase, the company can expect to attract the westerners in the big cities of China and then target the new young Chinese consumers. The other way is to expand through ShopHouse Southeast Asian Kitchen.
4 pages (1000 words) Essay
Chipotle Case Analysis
At the time of establishing this fast food chain of restaurants, Ell had a strategy that could be predicted based on five elements or features that are commonly found in restaurants fit for fine-dining. These proposed elements included: i. Ensured serving of burritos, burrito bowls, salads and tacos focused menus to the customers.
9 pages (2250 words) Essay
First of all, our population is ever-expanding. While the present state of the country can accommodate the population as is, although in certain places somewhat uncomfortably, we must think toward the future. The population is growing exponentially. In 1800, the population of this fine country was somewhere around 5 million, and today, it has risen to more than 23 million.
6 pages (1500 words) Essay
Anthrolpology - Illegal Immigration and the Mexican people (research paper)
The immigration debate is complex with few, if any, ‘right’ answers of how to both be pragmatic regarding the costs associated with illegal immigrants and compassionate with regards to the human element involved. The issue lies squarely within the
9 pages (2250 words) Essay
Dell Inc Paper
As the case writers Simchi-Levi. Kaminsky and Shankar (2008) point out, number of factors including chipset supplier decommit issues, engineering issues, Dell forecast accuracy, and new product introduction contribute to the firm’s inability to deliver
3 pages (750 words) Essay
1 Moes SouthWest Grill has constantly been making products using wholesome ingredients. This has posed a problem to Chipotle since Moes is bigger. Moes also provides more options for the
1 pages (250 words) Essay
Auditing research paper on Apple Inc
The pioneers of the company are Steve Jobs, Ronald Wayne and Steve Wozniak. As the result of extensive contributions of Steve Jobs, the company has attained a competitive position in the market whereby it has become the second largest information
4 pages (1000 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation