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Diversity in Organiza - Term Paper Example

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Diversity in Organiza

Google has been a forerunner in encouraging diversity of thoughts and creativity that has led to the increasing use of its services by the customers. Google: Diversity of thought and creativity Google is a multinational company of US that provides internet related services to its customers all over the world. The company provides services in the areas of internet search activities, online software products, cloud computing and online advertising technologies. The online services provided by Google are with the help of a virtual communication medium that has attained increasing acceptance among the users all over the world. The overwhelming success of Google has been achieved with the help of innovation and creativity. Google has realized that the target group of customers of the company arte tech-savvy and therefore has the intellect to look forward to changes that would drive the process efficiency and profitability of any activity in real life as well as in the virtual platform. Moreover the online mode of services to the users may be monotonous in absence of any changes in way in which online services are being offered or in the presentation of the web pages of Google. Instead of going by the dominant logic, Google has loved its rebels and encouraged those employees to provide new ideas and initiatives that would open up unexplored opportunities in the field on cloud computing services, search engines, web accounts, and online mode of technologies, online software, etc. The diversity of thought and creativity encouraged by Google is the source of innovation that has led to the uniqueness of the company in establishing a competitive advantage over its competitors like, Yahoo. Google encouraging the rebel minds: challenging the dominant logic In order to provide a wide range of services containing innovative characteristic features or a new refreshing look, Google has strategically adopted the policy of encouraging innovative ideas from the rebels who challenge the dominant logic of the business processes. The innovative ideas from the employees are important and valuable inputs for the company that could be used for attracting the users of their online services. The new ideas provide the companies to develop cutting edge solutions which are unparallel to their competitors. The employees who challenge the dominant are viewed as assets by the organization as they are the source of innovative developments by the organization. Google believes that the dominant logic in the business is applied across the industry and has common features for the online services offered by all the companies through the virtual mode of business. The challenge of the dominant logic could only be initiated when the employees have in depth knowledge and experience to test the applications which are slightly different from the common practices at the same time fulfilled the goals of the organization. The encouragement of diversity and creativity enhances the knowledge of the workforce of the company as it leads to health exchange of ideas and thoughts for process improvement and customer service delivery. Rationale behind strategy of encouraging diversity of thought The rationale behind the strategy of encouragement of the diversity of thoughts and creativity by Google could be described as follows. The entire world is undergoing a ...Show more


Professor Date Diversity in Organizations Introduction The diversity of thought and creativity is the latest change in work culture that is being fostered by the companies in order to gain competitive advantage and sustainable business performance in the long run…
Author : sheldon03
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