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Tesla (Electrocar) Name of the Student Name of the University Date Introduction In the current epoch, it is not possible for a business firm to achieve success in business without the benefits of efficient product marketing. Product marketing is the process that deals with the marketing of the product of a company to the customers, prospects and other stakeholders in the market.
This essay will focus on the marketing method for a special product of the famous automobile company named Tesla Motors Inc (Marchionne, 2009). Product Identification The company of Tesla primarily engages in the production and sales of hybrid or electric cars. The researcher would introduce the brief marketing strategy of the Model S electric car for the company. This car is basically an electric car with seven seats manufactured by the company. The car is characterized with a rigid body structure. The weight proportion distributed in the car is 50-50. It is claimed that this car has a low centre of gravity. The company claims that the features of the car qualify it to be an efficient sports car. However, the external appearance of the car looks like a top class Sedan (Teslamotors, 2013). Figure 1: Model S (Source: Teslamotors, 2013) It is claimed by the company that the acceleration of the car is instantaneous owing to the inbuilt power train technology used for manufacturing the car. The form of energy used in the car is gasoline. The car also has a multilink suspension system that provides complete comfort to the users. ...
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