Got a tricky question? Receive an answer from students like you! Try us!

Reflective - Explore the Nature and Characteristics of the Marketing Plan Tool - Essay Example

Only on StudentShare
Ph.D.
Essay
Marketing
Pages 10 (2510 words)

Summary

Nature and Characteristics of a Marketing Plan Name of Student: Name of Instructor: Introduction One of the most important aspects of running a business is marketing. In a business, the most effective marketing efforts will be substantially enhanced if the organization has a plan…

Extract of sample
Reflective - Explore the Nature and Characteristics of the Marketing Plan Tool

Business plans have numerous benefits for a business. Role and Nature of A marketing Plan Marketing planning engrosses planning operations linked to marketing goals and the varying marketing surrounding (Lamb, et al., 2011, p. 243). Arguably, marketing plan is the starting point for all marketing stratagems and resolutions. Therefore, according to Pride and Ferrell (2012, p. 321), a “marketing plan refers to a written document that acts as a guidebook of marketing activities for the marketing manager”. According to Stone and McCall (2004), a marketing plan generates a structure for the suggested marketing to be carried out (p. 267). By specifying the goals and delineating the operations needed to achieve them, a marketer can provide the starting point by which definite and anticipated output is evaluated. Marketing is a costly and complex business activity, but important to the business (Cohen, 1987, p. 134). Marketing plan in writing permits a marketer to scrutinize and evaluate the marketing atmosphere and the inner functioning of the organization. According to Longenecher et al. (2005, p. 295), after a marketing plan is presented in written form, it serves as an orientation for the achievement of coming operations. Needless to say, a marketing plan permits the marketer to penetrate the marketplace with awareness of opportunities and challenges. ...
Download paper
Not exactly what you need?

Related Essays

MARKETING PLAN
are creating the new plan, all details of the  company’s existing electronics marketing plan are to be considered irrelevant. The intent is  that current strategies, practices, etc., will be considered for relevance and possible  continuance only after your new plan has been presented to and is understood by top  management.  Given:  Company G’s team of engineers and designers have developed a line of top-quality small  appliances, and through concept and prototype testing, they have shown that the visual  design features are very appealing to potential buyers and give a distinct…
10 pages (2510 words)
Marketing mix and tool
The secret of flourishing marketing is utilizing the suitable means to target the audience. Marketing the business is regarding how one positions it to satisfy the market’s requirements. There are four vital building blocks within marketing of products as well as business. These are known as the four P’s of marketing. Product. The appropriate product to go well with the needs of the target client. Price. The appropriate product sold on the appropriate price. Place. The appropriate product accessible easily on the appropriate price at the appropriate place so the customers can purchase it.…
12 pages (3012 words)
Advertising is a Marketing Tool
Advertising campaigns are prepared with a specific intention in mind. They target specific products or the overall product attributes of an enterprise. Wendy’s has prepared advertising campaigns to highlight the fast service of its carry out window order service with the added message that is open after midnight. The use of publicity is much different than advertising. The purpose of creating publicity is to raise awareness about the company as a whole. An unwritten rule about publicity is that any publicity either positive or negative is good for the company because it gets the name of the…
4 pages (1004 words)
Reflective Essay
I am a strong believer of the fact that hard work is the key to success and it is for this reason that I chose to work hard for the completion of my objectives. A difficult phase in my life came after my enrollment in a new English University. I was not very well versed with English as I am not a native speaker of English. This resulted in the creation of very tough circumstances for me and I could not cope up with my studies. I had two options from which I could choose a path for myself. I could either choose an easy path by dropping out of university or I could put in my efforts to adapt to…
4 pages (1004 words)
Individual Reflective Essay
10). The marketing plan, which is the key input to the business plan, will be able to identify the most promising marketing opportunities and outline how the company can penetrate, capture and survive in the identified markets. A successful marketing plan of a firm elaborates almost all important marketing activities, strategic marketing proceedings, firm’s situational as well as marketing-mix analyses etc. This paper presents the conceptual framework of marketing plan, addressing its major contents such as marketing strategy and tactics, marketing mix elements, situational analysis and so…
9 pages (2259 words)
Marketing Plan
This essay is aimed at discussing the various aspects of and issues related to marketing plan. In this context, first the role and nature of a marketing plan is discussed. Next, the structure of a standard marketing plan is explained. After that, there are the sections in which elements of marketing plan are elaborated sequentially. The links between marketing plan elements are discussed in the following section. In the section of assumptions, there is a discussion related to the common misconceptions regarding the marketing plan as a whole. Reputable journal, text, and Internet based sources…
12 pages (3012 words)
Reflective Essay
Flowchart A. Flowchart of front-end operations of British Airways B. Back end operations of British Airways Significance of service encounter Service encounter can also be described as the moment of truth. Service encounter happens when a customer comes in contact with the product or service of a company. It can also be defined as the consumer touch point. In an airline industry there are many service encounters. Starting from information seeking for flights to exit from the destination, a customer is exposed to numerous customer touch points. These touch points can be categorized into front…
5 pages (1255 words)