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Take two (current) domestic-only brands/offerings from your home country (Russia) and describe how you would create an entry str
Pages 12 (3012 words)
International Marketing Table of Contents Introduction 3 Discussion 4 PEST Analysis 4 Porter’s Five Force analysis 6 Entry Strategy for Magnit 8 Entry Strategy for Cityline 11 Conclusion 13 References 14 Introduction Global business environment is becoming highly competitive as several organizations are trying to implement unique strategies in business process in order to achieve competitive advantages.
This essay will recommend and develop an entry strategy for two domestic brands in Russia. These two organizations are Magnit and Cityline. The organizations do not have global presence. They are used to operate in different industries across Russian market. Cityline is one of the leading internet service providers across Russia. The organization used to provide internet services to both business houses and individuals. On the other hand, Magnit is one of the leading retail chains in Russia. The organization used to provide consumer goods for the target customers. These two organizations are trying to expand their business operations in global market place in order to achieve several competitive advantages. In addition to this, strong global presence can help the organizations to gain more customer preference in both international and domestic country. The organizations are going to enter in the emerging Indian market. Demand for consumer goods in branded retail chains is increasing significantly among the target customers. This strategy will help Magnit to enter in India and introduce products according to the customers’ preferences. ...
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