strategic marketing based on case study

strategic marketing based on case study Research Paper example
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<p>Innovation for Maytag has not been good as compared with Haier. Though Maytag has been able to group their products based on the price level, which is a very good technique in letting the customers choose their desired product, it is not very effective.


However, even if Maytag has the best approach regarding the prices for their products, the consumers are still looking for more. Consumers are not at all after what is affordable, but also what is worth spending their money with. So purchasing comes with the style and the efficiency of the product. And this is where Maytag has been defeated by other brands. The stylish products from foreign suppliers have moved the spotlight away from the Maytag brands. And t...

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