Strategic marketing based on case study Maytag Corporation

Strategic marketing based on case study Maytag Corporation Research Paper example
Undergraduate
Research Paper
Marketing
Pages 12 (3012 words)
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Qingdao Haier Ltd. and Maytag Corporation are both stable companies with regards to producing home appliances. In fact, both can be considered as one of the pioneers in home appliance manufacturing, having been established in 1984 and 1893 respectively. …

Introduction

The main problem in this case is the decision of buying the Maytag Corporation. The deadline regarding the offer is getting near and Qingdao Haier was still undecided whether or not to acquire the other company. Alongside with the main problem is the issue of what would Maytag bring to Qingdao in case it has made its decision to finally acquire it – whether it will be beneficial to the company or would just be a burden to the firm. Moreover, the changes that the acquisition would bring to the company such as the structure, the operations and even the policies are also the things that Qingdao should consider. All these should be evaluated in order to come up with a sound decision of Qingdao’s acquisition of Maytag.

SWOT Analysis
• Strengths
Qingdao Haier Ltd. is a very powerful company operating for more than two decades already. With this, the company has become one of the top 50 corporations in developing countries. Its ability to manufacture appliances at a wide range is also a strength that the company has, not to mention its diversified marketing strategy. Being able to conquer even the foreign lands is a proof of how well the company is going. The strength of going in for a difficult market, just like what the company did shows how strong the company is and reaching those markets is another strength for the company since this would mean that they are able to influence more people, thus bringing in higher income to themselves. ...
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