Strategic marketing based on case study Maytag Corporation - Research Paper Example

Only on StudentShare

Extract of sample
Strategic marketing based on case study Maytag Corporation

The main problem in this case is the decision of buying the Maytag Corporation. The deadline regarding the offer is getting near and Qingdao Haier was still undecided whether or not to acquire the other company. Alongside with the main problem is the issue of what would Maytag bring to Qingdao in case it has made its decision to finally acquire it – whether it will be beneficial to the company or would just be a burden to the firm. Moreover, the changes that the acquisition would bring to the company such as the structure, the operations and even the policies are also the things that Qingdao should consider. All these should be evaluated in order to come up with a sound decision of Qingdao’s acquisition of Maytag.

SWOT Analysis
• Strengths
Qingdao Haier Ltd. is a very powerful company operating for more than two decades already. With this, the company has become one of the top 50 corporations in developing countries. Its ability to manufacture appliances at a wide range is also a strength that the company has, not to mention its diversified marketing strategy. Being able to conquer even the foreign lands is a proof of how well the company is going. The strength of going in for a difficult market, just like what the company did shows how strong the company is and reaching those markets is another strength for the company since this would mean that they are able to influence more people, thus bringing in higher income to themselves. ...
Download paper

Summary

Qingdao Haier Ltd. and Maytag Corporation are both stable companies with regards to producing home appliances. In fact, both can be considered as one of the pioneers in home appliance manufacturing, having been established in 1984 and 1893 respectively. …
Author : hmayer

Related Essays

Case Study in B2B Marketing
The company TCL has been stated to be quite established which provides its clients with a complete assortment of services related to marketing and advertising. The services entail advertising, website development, online marketing, direct marketing as well as public relations. The client list of the company consists of an extensive variety of companies ranging from furniture retailers, garden centres, local parks with theme and universities. The company is believed to have created a superior reputation for itself in terms of offering a dependable, consistent, proficient and gracious service....
17 pages (4267 words) Essay
Marketing Case Study Analysis
In this regard, a deeper understanding of what the relevance is of “marketing myopia” is can be gauged. In the analysis of this case study, Levitt (1975) suggested that the reason behind the downfall of the so-called “growing industry” is generally because of their myopic thinking culture. With this short – sighted vision of what the future of business may possibly offer, firms do collapse. It is indeed necessary to think outside the box and have a bigger picture of what is likely to happen in the industry. Also, he proposed that in order for business to thrive continuously,...
11 pages (2761 words) Essay
Strategic Marketing Case Study
On the other hand, IBM realized that customer-centric and service-centric products have a high-profit margin and investments in products such as software would ensure that company’s profit margin remained high. Hence, divesting from the low-profit margin products was the first step towards investing in service-centric products. Secondly, the company invested in making the company investing in developing services and software with an emphasis on meeting the specific needs of some industries. In this case, the company’s investment in this line ensured that it de-emphasized on creating and...
4 pages (1004 words) Essay
Strategic Marketing Case Study
However, at this stage, other brands, especially those from overseas countries, are in a comfortable position in the market, thereby, posing a challenge to them. Thus, it appears that the time is ripe for the company to transform its product to meet the needs of the market. Obesity is a central focus for countries across the globe as a major public health concern in the present day and, therefore, shifting their market orientation to low-carbohydrate from premium is likely to benefit Fosters to a great extent in attaining higher market share for their product. Earlier when they marketed Pure...
5 pages (1255 words) Essay
Retail Marketing: Burberry case study
Apart from having physical store, Burberry is embarking on online stores where potential buyers can view products and make their orders online. Burberry success in marketing is as a result of effectiveness of management. The strategic decisions made by management have determined the success of Burberry all along. The management team develops modifications, and initiatives that make Burberry have a competitive advantage. However, this was corrected and modifications made that made the brand to gain its competitive advantage back. Evolution and change Burberry, over years, has undergone changes...
14 pages (3514 words) Essay
Case Study Based Report
Samsung electronics was a brand that was known for producing cheap products. It used to make black and white television and calculators from the year 1969 to 1990. But then things started to change. Samsung unveiled a new strategy called “new management” which was a top to bottom strategy for the whole company. In the year 2009, Samsung reached a revenue of $117 billion with profit of $8.3 billion. Inter-brand selected Samsung as the fastest growing brand for a time span of more than five years. Samsung electronics became one of the leading producers of semiconductors. Samsung became one...
10 pages (2510 words) Essay
Case Analysis- Strategic Marketing Management
Therefore, Nintendo faces the challenge of overemphasizing on innovation per se while ignoring the needs of the mature audience that considers memory and storage capacity as important features of gaming hardware. Furthermore, customer lifestyle and trends are changing with majority of young audience switching to free-to-play versions of games on their smartphones. The report discusses the marketing and competitive environment with respect to Nintendo as well we its segmentation strategy and business strategy in the context or current dynamics. 1. Introduction Nintendo has gained the...
4 pages (1004 words) Case Study
Got a tricky question? Receive an answer from students like you! Try us!