Fast Food Restaurants

Fast Food Restaurants Assignment example
High school
Assignment
Marketing
Pages 8 (2008 words)
Download 0
[Name] [Course Title] [Instructor Name] [Date] Fast Food Restaurants Customer Loyalty With the rapidly growing trend of fast food and eating out traditions, fast food industry has faced intensifying increase in competition. Numerous restaurants, ranging from Chinese to continental to Italian and French, have opened up around the globe…

Introduction

Therefore, in Fast Food restaurants industry, customer loyalty is built, earned and retained with the following components; Product quality, Product attributes, Brand name, Store environment (relates to customer experience with the restaurant and restaurant's ambiance), Service quality, Price, Promotion, Trust and Satisfaction. In this industry, a loyal customer means the person who avail's a restaurant's services, is highly satisfied with them, has a pleasant customer experience with the place, trusts the restaurant to provide high quality good food, considers product/service attributes to be excellent, considers the product/service quality as high, considers price to be worth the product/service offering, rates promotional activities to be highly attractive and goes for the brand name created by the restaurant, like McDonalds (Nezakati, 13). For fast food firms, customer loyalty is when a particular customer revisits their restaurant again and again and repurchases their service. Moreover, these are the customers who visit the restaurant very frequently, for instance a customer who eats at the restaurant twice every week. ...
Download paper
Not exactly what you need?

Related papers

Global Marketing and the new opportunities and challenges which Mc Donald fast food restaurant faces
With increasing global competition, emphasis on organic food choices, smarter and healthier eating habits, the fast food industry is undergoing a major turning point. Gone are the days when people would blindly allow their children to eat all the burgers, fries and Coke they wanted, with no thought or care to how this foodstuff would affect their lives. There has been much innovation in the…
How Does the UK and US Fast Food Industry Represent Globalisation, Gender, Healthy Lifestyle
century, where globalisation has transformed almost all the facets of the world and has created a universal raised area for all. Fast food industry is growing at a marvelous and remarkable speed with their immense advertising campaign all over the globe. Since the people are moving ahead at a phenomenal pace, therefore, they do not have much options left to have well-prepared and cooked meals.
Market analysis of Jollibee Fast Food Restaurant
Soon, the company emerged to be one of the most successful business food chains in Philippines. In 1981, Jollibee had established 11 stores in Manila whereas McDonald’s had just opened one store (Hill and Jain, 2011). By 2003, it had opened 467 stores in Manila and had earned a market share of more than 50% and revenue of $500 millions. It had surpassed the revenues of McDonalds in 2003 (Hill…
International Marketing: International Marketing Plan for Hardee's to enter Australian fast food market
This is naturally impacting the traditional and long existing buyer seller relationship. Apart from that, with the emergence of virtually connected global markets, the factor of competition is also increasing pretty rapidly. Many firms, having attained significant business growths in their homelands are concentrating on the issues of venturing into newer markets. It can be said that this is…
Answers to Burger King case study questions
Franchising helps to increase the profitability of the business and eliminate unnecessary start up cost. The success of the fast food industry does not only depend upon the franchising method but also depends upon implementation of effective marketing strategies. To achieve global leadership in its industry a fast food restaurant needs to set a series of financial goal and strategic goals. Global…
Marketing environment
Gradually with time the company has expanded its menu by including fish wraps, smoothies, fruit salads etc. McDonald’s maintains a diverse workforce by hiring executives and workers belonging to varied nations where 70 percent of the workforce is women employees and over 25 million leaders are women or belong to the minority class (McDonald, 2013b). McDonald’s provides quality coaching,…
Fast Food Nation
In this regard, with the intention to comprehend the fast-food industry of the United States, renowned author Eric Schlosser wrote the book “Fast Food Nation” which deals with the interception of fast food industry in America along with emphasizing determining the mechanisms of fast-food industry in the US. In this regard, fast-food chain was first seen in America in the 20th century which was…