ANDERSEN HOLDINGS PRIVATE HEALTHCARE1

ANDERSEN HOLDINGS PRIVATE HEALTHCARE1 Essay example
Masters
Essay
Marketing
Pages 11 (2761 words)
Download 0
Competitive advantage Through Marketing: The Key to Maximising long term profitability’ Contents Contents 1 Introduction 4 Concept of Marketing for Andersen Holdings Private Healthcare 4 Marketing as a function 5 Segmentation 5 Target markets 5 Market Segments 5 Product and innovation strategies for Anderson 6 Product Mix 6 Pricing strategy 7 Channel of Distribution and Logistics 7 Intermediaries 8 Communications 9 Environmental Analysis 9 Strength 10 Weaknesses 10 Opportunities 10 Threats 10 Marketing Planning 11 Situation analysis 11 Statement of marketing objectives 11 Summary of the Strategy and actions 11 Evaluating and controlling strategic marketing 12 Strategic Marketing Planning 12…

Introduction

The healthcare services that the company provides are delivered in an integrated framework which in instrumental in reaching the company to various market segments. Concept of Marketing for Andersen Holdings Private Healthcare Prior to the analysis of the options available for Anderson Healthcare as well as the possible marketing strategies it is important to review the basic concepts of marketing and selling in brief. The marketing for the company would mean a focus towards the target customers that the company caters to (Peppers and Rogers, 2004, pp. 78-84). The business processes are structured in such a way that the benefits of the patients would be the main focus for the business managers. ...
Download paper
Not exactly what you need?

Related papers

E-marketing in UK Private Hospitals
Introduction In present days, internet has become one of the major trends in business and is being used widely in several sectors. Internet not only offers free exchange of information, but is also emerging as one of the dominant networks for business marketing. In the current era, internet facilities are observed to deliver various new opportunities for businesses, especially in terms of…
E-marketing and ICT in private hospitals in the United Kingdom
This research is an exploratory study on the capabilities of ICT by focusing on private hospitals of the UK. Large numbers of consumers are using the internet to extract health-related information. However, it is not known to what extent they effectively use the e-marketing platform of the private hospitals. Thus, with the aim to generate an in-depth view about the role of ICT in the private…
Strategic Analysis of ARM Holdings
To achieve this business design ARM collaborate with leading semiconductor-manufacturing companies to produce what the markets demands (McIntosh, 2011:86). Its partner companies have been able to produce smart and modern electronic devises, which consume little energy. The move made by ARM to collaborate with semiconductor companies is because of the expenses involved in designing and production…
rthur Anderson Scandal
This helped the firm to grow and ended up being one of the companies serving the greatest number of clients in the U.S. Those who worked with Andersen were aware of his motto: "Think straight, talk straight.” Andersen also played a big role in upping the standards in the U.S. accounting industry. Additionally, he was involved in innovation of new accounting standards that are still being used…
National Branding vs Private Label Branding
Usually, it is hard to know, without the aid of chemical analysis or other forms of tests, whether private brands match national brands. Uncertainty may occur due to many reasons. For example, a bread company produces many private-label breads. This however does not mean that private brands are of the same quality as the name (national) brand. The bread company may differ in its formula when…
performance improvement in Public Private Partnerships
Public-private financing alters the type of knowledge yielded along with the collaborative conduct of partners, with those companies in partnership cooperating 3.2 times more regularly (Mansfield 2009). The unique type of funding within the public-private partnerships indeed assuages capital constraints that in turn not only upsurges the financial feasibility of a company by augmenting the…
Marketing Private, Nonprofit and Government Organizations
Non-profit organization typically appeals to the audience “charitable heart“ to seek support for a certain cause or endeavor that a certain non-profit organization is involved. For example, promoting Red Cross or the Salvation Army with objective of increasing its donation from its prospective donors. In the example cited, marketing to increase donation can be a real challenge considering that…