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ANDERSEN HOLDINGS PRIVATE HEALTHCARE1
Pages 11 (2761 words)
Competitive advantage Through Marketing: The Key to Maximising long term profitability’ Contents Contents 1 Introduction 4 Concept of Marketing for Andersen Holdings Private Healthcare 4 Marketing as a function 5 Segmentation 5 Target markets 5 Market Segments 5 Product and innovation strategies for Anderson 6 Product Mix 6 Pricing strategy 7 Channel of Distribution and Logistics 7 Intermediaries 8 Communications 9 Environmental Analysis 9 Strength 10 Weaknesses 10 Opportunities 10 Threats 10 Marketing Planning 11 Situation analysis 11 Statement of marketing objectives 11 Summary of the Strategy and actions 11 Evaluating and controlling strategic marketing 12 Strategic Marketing Planning 12
The healthcare services that the company provides are delivered in an integrated framework which in instrumental in reaching the company to various market segments. Concept of Marketing for Andersen Holdings Private Healthcare Prior to the analysis of the options available for Anderson Healthcare as well as the possible marketing strategies it is important to review the basic concepts of marketing and selling in brief. The marketing for the company would mean a focus towards the target customers that the company caters to (Peppers and Rogers, 2004, pp. 78-84). The business processes are structured in such a way that the benefits of the patients would be the main focus for the business managers. ...
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