CSR Essay example
Masters
Essay
Marketing
Pages 4 (1004 words)
Download 0
CORPORATE SOCIAL RESPONSIBILITY [Your name here] [Name of university] [Due date of paper] 1. Industry Chosen Corporate social responsibility (CSR) refers to a company’s obligations towards society. Any company or organization from any industry needs to show social responsiveness by setting some goals beneficial for both the society and the company…

Introduction

2. Company 1: The first company selected for review is Apple Inc., which has been the leading cellular firm since its beginning. 2.1 Apple’s Corporate Social Responsibility The main features of Apple’s corporate social responsibility as stated in the website of the company include a safer supply chain, respect and dignity for employees, and eco-friendly manufacturing processes. All of these features suggest that Apple Inc. takes good care of its adherence to the principles of corporate social responsibility. It is also stated on the website that the company considered and followed the guidelines of Global Reporting Initiative to prepare the information about CSR. Let us now discuss the main aspects of Apple’s Corporate Social Responsibility. 2.1.1 Environment Protection Apple Inc. makes special efforts for greenhouse gas emissions. In 2012, it is estimated that the company’s input in the greenhouse gas emissions was nearly 30.9 million metric tons (Apple Inc. 2013). Apple Inc. has adopted a well-planned approach to ensure environmental friendliness. The company finds ways to reduce the carbon footprint though everything ranging from all types of products to all facilities. Apple Inc. ...
Download paper
Not exactly what you need?

Related papers

Corporate Social Responsibility
The contribution of the organisations towards corporate social responsibilities includes certain monetary assistance to the society which would facilitate various social developments. Furthermore, the concept of corporate social responsibility can be related to the activities of an organisation which would facilitate in conserving the natural flora and fauna and as well as the socio economic…
An Analysis of Corporate Social Responsibility (CSR) Planning in Toyota Motor in Europe in 2010
Always committed to supply safe and reliable vehicles for the market the company always looked after the dynamic need of the customers and the market place together. In the process the company have great support from the stakeholders and the people related to the company who helped for this sustainable growth of the company in the competitive environment. The company is not only into development…
Corporate Social Responsibility Adds to Brand Value
The relationship between CSR and brand value can be characterized as quite close. The specific relationship is reviewed in this paper. Particular emphasis is given on the potentials of CSR to add brand value. The literature published in regard to this subject has been reviewed. The studies reviewed indicated that CSR has a key role in adding brand value. However, the above role is not standardized…
The CSR Benchmarks and Models of the Cooperative Bank
The broadest aim of the social responsibility is to create higher and even higher standards of living, while maintaining the corporations’ profitability, for people in and outside the corporation (Line 2012, p.10). CSR becomes classified in a number of ways; Environmental protection The main focus of CSR is to find a sustainable solution for the natural resources use, to help reduce the…
Сorporate social responsibility
Corporate social responsibility is concept to enhance the social and environmental reliability of the organizations. According to the ethical behaviors, an organization should have to take the responsibility of the environmental impact and social impact, brought by the organization. Corporate social responsibility can be associated with the economics, social and environmental responsibility. The…
The influence of Corporate Social Responsibility (CSR) on Taiwanese Consumers' Purchase Intention and Brand Image in the Diamo
They also reported that compared to 2010, the global diamond sales significantly increased by 18% to $71 billion, close to the 2007 peak of $73 billion before the crisis. IDEX (2013) and Tacy LTD (2013) indicated that the majority of growth contributed to the mounting demand from Chinese and Indian markets. De Beers, which is reviewed in this proposal as an example of the world’s leading diamond…
Saudi Consumers perceptions and reactions to companies CSR ( corporate social resposbility) intiatives
Theoretical framework and hypothesis are also developed in the light of existing literature while in some cases the researcher has used practical examples to justify the points. The researcher has found that very few researchers conducted research on Saudi consumer’s perception regarding CSR initiatives of companies hence researcher has the scope to fulfil the gap in the literature by conducting…