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How the company seeks to deliver customer value - Essay Example

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How the company seeks to deliver customer value

Introduction of the Apple Macintosh has engaged in numerous products launches that have been met with much anticipation. For instance, Apple iPhone has been considered an elegantly designed device for sending and receiving information. The iPhone has a combination of smart phone capabilities with natural graphical interface projected on a large multi-touch display. Apple’s marketers focus on consumer behaviours in order to improve their marketing strategies and foster an understanding of how the consumer thinks feels and selects between various alternatives (Solomon, 10). These marketers also focus on psychology of consumers and influence of environmental conditions such as a culture, family, signs and media. In fact, this entails the focus on consumers’ behaviours while making purchases and other decisions. Nevertheless, there are limitations concerning consumer knowledge or ability to internalize information that can influence their decisions and results of marketing strategies. On other hand, focusing on consumer behaviour considers motivation of the consumers to making various decisions strategies among different products in levels of significance and interest (Hawkins, Best and Coney, 4). Study of consumer behaviours enables Apple marketers to improve their marketing campaigns and strategies in a way that is effective in process of reaching the consumers. Therefore, this paper will focus exploring the way Apple deliver value to their customers based on the 4Ps, product, price, promotion, and place. Nonetheless, in order to understand the process through which Apple deliver quality to their customers, there is need to explore their relationship with consumer behaviour and marketing (Schiffman and Kanuk, 20). Moreover, there is need to focus on consumer reception to advertisements, and learning their schedule in advertising. On the other hand, Apple’s marketers have a great understanding of the way product are adopted by few consumers and a spread occurs later, leading to rest of the population learning that there are new products. In this case, as marketers, they ensure that the products are financed and available until the target market share is acquired. Besides, they focus on creating a good impression to the initial customers, since they take the role of influencing the other customers. 2. Organization’s Objectives Apple has revamped its products and service line in order to offer commodities, which could facilitate the delivery of the tightly integrated experience of the user. The Company has been making effort by remaining committed to the market with the PC products focusing on homes and lifestyles of the consumer. The Apple Inc has also sustained their position through technological innovations and new retail strategies. However, as a typical organization, Apple has several organizations’ objectives such as; 1. To offer quality products and services to customers in a way that meets their expectations. 2. To maintain their leadership in technology and device market, thereby sustaining their competitive advantage. 3. Maximize their profits and grow their organization, while remaining socially responsible in the community. 3. Product and Brand portfolio Product is an element used in referring to things that can be ...Show more

Summary

Name Professor Marketing Date How the Company Seeks to Deliver Customer Value 1. Introduction The Apple Inc. is a renowned American corporation for its variety of electronic and consumer products. Some products offered by this company are Macintosh computers, iPhone, iPod, Itunes media browser with other software of multimedia; in fact, it has also acquired a large market share in the online downloading business for music (Agnello, 1)…
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