The effect of Indian culture on McDonalds' advertising - Research Paper Example

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The effect of Indian culture on McDonalds' advertising

This "The effect of Indian culture on McDonalds' advertising" essay outlines the McDonalds' ad in India and main aspects of Indian culture. In any country language has an important role to play in consumer consumption pattern. India being a diverse in linguistic terms it has implications on the marketing strategy of the company. Through this dimension the company can reach out to the customers in a much better way. Like McDonald’s advertisement in Hindi which was made to reach out to majority of the people seeking happiness, as Hindi is the prominent language in India. It has also named its product in Hindi like Chicken Maharaja-Mac.
In any country non-verbal communication plays a vital role in its culture. India is rich with her ceremonial greetings. Hence marketers need to be clear about the meanings associated with each of the symbols and signs. Like McDonald. The logo of McDonald now not just represent a hamburger restaurant, it has changed in India to represent vegetarian foods also. Since in India, the concept of beef was not allowed across many states, hence McDonald changed their strategy to introduce vegetarian restaurants in India. Also it uses a mannequin representing a joker with folded hands doing Namaste in Indian style. It represents greetings in Indian culture.
Rituals and customs are ways in which a society practices of follows their religious beliefs. These are also passed down from generation to generation. The purpose of rituals is to maintain social acceptances, bondage, and satisfaction. ...
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Summary

This essay describes why McDonads succeeded in the capturing Indian's food market and which role played Indian culture in it. India is a country of many culture and beliefs. There are many closely related value and social relationships which affects the consumption decisions any individual. …
Author : annettaernser

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