Louis Vuitton

Louis Vuitton Assignment example
Masters
Assignment
Marketing
Pages 4 (1004 words)
Download 0
Louis Vuitton Name: Institution: Louis Vuitton The success story of Louis Vuitton in major cities around the world is something worth noting. In Japan, the story is still the same. Extravagant stores have been opened in some of the major cities in the region, which have allowed the multinational corporation to have a foothold in the region than any other chain store…

Introduction

1). This love is not about to die anytime soon, as the corporation is still making sales and profits in the region. Louis Vuitton’s success in the Japanese market In the world, Japan is considered as being the most concentrated source of revenue, especially when it comes to luxury goods. In some cases, it has been mentioned as the market paradise for luxury brands. In Japan, the success of Louis Vuitton became possible as a result of the region’s consumer behaviour. As a result of the group-oriented culture, countless Japanese folks feel the need to possess luxury brands. This can be considered as a way for them to make a fashion statement (Feroul & Paul 2010, p. 6). Fashion consciousness among people in the region, especially women, seemed like a way of social expression that could not be matched by any city that was considered developed, for example; New York or Paris. The social and cultural consistency in Japan assisted the multinational corporation to explain the attachment people in Japan have to luxury brands. In Japan, looks are highly important especially among the middle class, which means that most of the people involved in the purchase of products always go for quality and sophistication (Feroul & Paul 2010, p. 8). ...
Download paper
Not exactly what you need?

Related papers

Market Louis Vuitton on Social Network
The main purpose of Facebook advertising is to develop a connection with the users and also to sell products in the case of numerous small businesses that have sprung up in the recent years on Facebook. In order to develop a strong presence, small businesses need to upload on a regular basis and interact with their consumers. To generate or maintain interest, they can make use of low-cost Facebook…
Principle of Fashion Marketing 2013
The growth history of the Louis Vuitton has been awarded with the reward of world’s most valuable luxury brand for the six consecutive years from 2006 to 2012. The recognition as world’s most luxury brand has also enabled the company to gain high market valuation. The market valuation of the Louis Vuitton was about 25.9 billion USD in the year 2012 (Louis Vuitton 2012). The underlying essay…
Environmental Analysis of an Organization
An environmental analysis of the company enabled learning of the political, social, economic, technological, environmental and legal factors that may have impacts on the functions and planning of the company. Also, the strengths, weaknesses, opportunities and threats of the company could be significantly learnt from the study. Introduction: Environmental analysis of an organization is necessary to…
Segmentation, Targeting & Positioning
In relation to this context, it can be observed that Louis Vuitton (LV) positions its products on the basis of fashion and the latest trends. Louis Vuitton’s products are designed by keeping in consideration the latest trends in the market and the prevailing fashion that enable its customers to explore the upcoming trend based offerings and quality products. Essentially, Louis Vuitton’s…
Louis Vuitton Japan
The Japanese market was the greatest buyer of Louis Vuitton luxury products during its golden age. This was influenced by the Japanese value of quality and taste. Louis Vuitton is known to produce high-quality products, an aspect that the Japanese were drawn to. However, things changed when Japan was hit by an economic recession, which lasted for quite long. Louis Vuitton could not make the vast…
Louis Vuitton/Ritz Carlton/Amazon Case Study
As what the statement goes: A logo has the same value as the brand it represents (“Louis Vuitton|Truth,” 2010, para. 6). The value of the logo when it comes to branding should be partnered with creativity and innovation. Hence, it may be a challenge to stay fresh in the luxurious fashion industry for Louis Vuitton, the company never failed to promote its brand by giving the best quality…
the marketing strategies of louis vuitton
In addition, the motivation of its employees can be considered a marketing strategy of this company because of the fact that these employees provide such great services to the customers that the latter are encouraged to return to the Vuitton stores (Christensen et al 38). The management at Louis Vuitton has created a relaxed environment and it is a fact that most of the time, the managers are…