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Reaching the youth market in Europe: Euro Teens - Coursework Example
Pages 10 (2510 words)
Reaching the youth market in Europe: Euro Teens By Insert Your Name Presented to Course Institution Name, Location Date Due Social factors affecting purchasing decision making Social factors have become top influencing factors in the decisions that most of the consumers across the globe make in buying the various goods and services…
From this assertion social factors have a great influence on the consumers buying decision regardless of the market segment that individual or group of consumers are found (Vashisht 2005). In Europe notably, the influence of these social factors on the youth market segment across the various countries is evident based on the collected information and surveys in regard to the youth market behavior. This situation has attributed to most companies entering into this market segment because of its attractiveness and lucrativeness; thus, their key marketing techniques and strategies are mostly based on the major social factors that influence positively the buying decisions of the youths (Vashisht 2005). Teenagers and the young population are the major composition of the European markets whereby they are considered to have a staggering purchasing power attributed by their ability to work and that they are not burdened with the monthly bills in addition to this the major contributing factor is that young consumers in Europe have a great influence of their parents spending patterns in regard to their shopping needs and preference. ...
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