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The Analysis Study of Introducing "CocoBana" cocoa beans from Ghana to Canadian Market Based on Marketing Mix Strategies
Pages 8 (2008 words)
Summary This paper looks at the marketing mix element strategies for introducing CocoBana’s cocoa beans from the Ghana to the Canadian market. The first part is the introduction which gives the CocoBana company description and its brand. The second section analyses the Canadian cocoa bean market looking at the market segment, opportunities, market size and competitors.
The third section looks at the market constraints and market environment. The fourth section analyses the 4ps market mix in relation to the entry of CocoBana into the Canadian market. The fifth part looks at the key success factors for CocoBana in the Canadian market. ...
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