Shopping is no more a simple act based on the human need, exchange of the currency and the goods but much more. The perception of shopping and its experience differs as few people perceive it to be a part of entertainment, act of expression, path for happiness and stress therapy (Tuttle, 2010). The experience of the shopping is judged by the accomplishment of the individual perception in the retail environment. Shopping can be deciphered as a contradiction that yields both pleasures and anxieties among the people based on their experience. The concept of shopping experience has changed to a greater degree for the modern shoppers based on their psychology, lifestyle and requirements. Consequently, the shopping experience is the point at which the tension, promises of modernity and postmodernity are apparent. The experience of shopping can be evaluated by the people on the basis of the information gathered, product variety and wide range of products. The easy accessibility of the services and goods through the use of online sources and mobiles has made the shopping experience convenient, economical and exciting (Falk & Campbell, 1997). Shopping experience can be a recreational aspect depending on the consumer behaviour and their considerations. Shopping experience is cherished by meeting the emotional value and affect behaviour of the individual. As illustrated by Levy, “People buy products not only for what they can do, but also for what they mean” (Hirschman, 1986). The objective of the essay is to emphasise the shopping behaviour and experience of the individuals in the retail environment. It evaluates the component, motivational factors, role of environment and the models to explain the shopping experience. Explanation of Shopping Experience The shopping process is initiated by the need recognition of the individuals. It the behaviour by which the unwanted needs of the individuals are realised and are being fulfilled in the retail shop. The needs of the people differ and so the choice of buying, some prefer design over brand, some look for uniqueness and some consider budget. It is observed that before buying a product customers tend to gather information by searching for the same products in various shops. This process of gathering information and taking advices are part of the holistic shopping experience. Information gathering through various sources to get the knowledge about the price of the product, availability and features influence the shopping decision of the individuals. Moreover, the evaluation of the alternatives is a part of shopping wherein the personal views and opinions along with advices from the friends influence the decision process of the individual. The huge displays of the products in the retail environments affect the process of evaluation of the individuals and make their shopping process easier or at times complex. Individuals tend to shop based on their need but at times due to the influence of retail environment they tend to buy products which are not desired by them before coming to the retail shop. The impulsive shopping makes the experience of shopping great as it signifies the fulfilment of the undesired
Contemporary Retail Environments The Shopping Experience Table of Contents Introduction 3 Explanation of Shopping Experience 4 Components of Great Shopping Experience 6 Motivations of Shopping Experience 9 Role of Environment on Shopping Experience 11 Behavioural Models 14 The Cognitive Affect Behaviour (CAB) Model 14 Consciousness Emotion Value (CEV) 15 Conclusion 16 References 17 Introduction In the modern day business environment, customers worth not only the quality of the product they purchase but also treasure the pleasure they feel while purchasing…
In reality retail environments integrate a complex array of inputs, including environmental psychology, servicescapes, visual merchandising, and advanced layout procedures, as a means of gaining greatest sales and product efficiency. Such an understanding adds a significant degree of complexity to one’s generally carefree shopping mall experience, as competing forms of retail psychology compete for the hearts, minds, and pocketbooks of shoppers.
BUSINESS ENVIRONMENTS Name Course Instructor Institution Date Question 1 Introduction Scenario planning which is also referred to as scenario analysis or thinking is a process through which companies lay strategic plans in order to survive in the competitive business environment.
Urban Clothing A Business Plan Urban Clothing
The business will use cost-effective and innovative design and procurement tactics in order to guarantee high volume sales. Urban Clothing maintains high start-up costs as most clothing retailers do to ensure adequate inventory, however the majority of successes will come in the form of strategic planning and sales tracking and dedication on behalf of the owner to ensure that relationship management through marketing is a primary goal.
COS Retail Analysis: Cos and Reiss. Collection of Style (COS) is a relatively new fashion brand launched by H&M in 2007. COS provides fashion apparel and accessories targeted at younger consumer markets (18-30) demanding contemporary fashions with upscale appeal.
They often sell these goods and services to the consumers at a profit (Burrow and Bosiljevac, 2012; pg. 09). The retailing process may be conducted in fixed locations such as in markets or stores. In other cases, it often conducted through door-to-door delivery.
Store ‘atmospherics’ is a managerial activity which centers on setting the design of the store interior in a fashion as would draw the interest of the customer in visiting it and making some essential purchases. To create an emotional effect on the customers the interior of the stores are dressed with particular colors and musical effects are given to excite customer’s attention to the store.
It is evident that retailers are now having to move away from the conventional economics based approach to consider the benefit of integrating effective customer relationship management into retail strategy to create value for its customers as part of integrated retail strategy.
Despite the cultural diversity that exists in the world, the birth process is a normal process in every society and a lot of importance is attached to it. Modern medicine has re-evaluated the childbirth process to enhance the design of the physical birth environment to suit the social and cultural aspects that come along with it.
However, the competitor would not fold hands and watch their fellow rival overtake then therefore they tend to come up with their strategy to withstand the changes in the industry and compete favorably. Strategic management is a process where an organization uses its resources to adapt to the environment in which it operates.
However, the outside world is open to anyone, making it easy to tell how one person perceives the world relative to another. This is the same case with online environments, where anyone from anywhere can
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