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Southwest Airlines Marketing Plan Report - Essay Example
Pages 13 (3263 words)
Mission The mission of Southwest Airlines is to provide the top quality of customer service, the delivery of which would take place with a lot of friendliness, warmth as well as pride among the employees who would work in tune with the spirit of the company…
The company encourages the employees to be creative in their own way while performing at the workplace. Goals and Objectives The company has the goal of ensuring that there is no compromise on the quality when the people fly in Southwest Airlines. The employees are to be trained in such a way that they always come forward to address the needs of the customers whenever required. Safety of the travelers during the flight time is also one of the aspects that South-western Airlines wants to ensure on a day to day basis. The company is popular for its low cost Airline services. South western intends to retain this strategy in the future course of its business as well. Thus it would want to increase the frequency of the flights and would try to maintain the prices at the low cost segment so that it is able to retain a larger market share (Lauer 218). SWOT Analysis SWOT analysis is an important marketing analytical tool that helps an organization to determine its key internal strengths, weaknesses and external opportunities, threats. Southwest Airlines is known as one of the leading low cost airlines. This part of the marketing plan will conduct a SWOT analysis for southwest Airlines. Strengths Southwest Airlines is one of the leading and successful low cost airlines around the globe. ...
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