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Sustainability and the Green Supply Chain - Essay Example

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Masters
Author : barrowsjarret
Essay
Marketing
Pages 11 (2761 words)

Summary

In today’s contemporary business world,the concepts of sustainability and green supply chain can be identified as interrelated with each other.This can be justified with reference to the fact that contemporary organisations intend to develop green supply chain …

Extract of sample
Sustainability and the Green Supply Chain

This can be justified with reference to the fact that contemporary organisations intend to develop green supply chain related procedure in order to sustain in this competitive landscape and thereby, preserve their leadership positioning. The notion of Green Supply Chain Management (GSCM) is often identified as the key attribute in such measures applied by contemporary organisations, fundamentally described as “the process of using environmentally friendly inputs and transforming these inputs into outputs that can be reclaimed and re-used at the end of their lifecycle thus, creating a sustainable supply chain” (Cognizant, 2008). It is worth mentioning that a sustainable supply chain is typically observed as a sole entity instead of a sequence of fragmented constituents that encompass various significant aspects such as manufacturing, procurement and distribution among others (Rushton & et. al., 2010). It can thus be apparently observed that the focus of a sustainable GSCM is to support modern organisations through increased customer value, profitability along with overall productivity and attaining superior competitive positioning over their chief business market participants (Christopher, 2012; Wisner, 2011). ...
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