PESTEL analysis of Australia, including SWOT analysis.

PESTEL analysis of Australia, including SWOT analysis. Assignment example
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PESTEL Analysis of Australia Name: Course: Professor: Institution: City and State: Date: Executive Summary Australia’s economy is one of the best in the world in terms of GDP, per capita income and the rate of unemployment. This has made investing and marketing in Australia a mouthwatering prospect for many international marketers.


The serene political environments, diverse cultures and a techno-savvy population only make the business environment better. The aforementioned political, economical, environmental, cultural and legal environments have made Australia one of the best markets in the world. This paper tries to identify the unique characteristics of Australia that enables it to have an excellent international marketing environment. It goes ahead to list the strengths, weaknesses, threats and opportunities for the various environments that influence international marketing in Australia. Table of Contents 1.0 Introduction 4 2.0 International Marketing Environment in Australia 5 2.1 The Economic and Financial Environment 5 2.2 The Political and Legal Environment 8 2.3 The Social and Cultural Environment 9 2.4 Technological Environment 9 2.5 Challenges and Opportunities 10 3.0 Conclusion 11 4.0 References 12 PESTEL Analysis of Australia 1.0 Introduction Australia boasts one of the most efficient capitalist economies in the world. In 2012 the Australian economy was ranked the 13th largest in terms of GDP, contributing over 1.7% of the world’s GDP for that period. Presently, the economy’s GDP stands at US $1.58 trillion with a total wealth of over US $6.4 trillion (DFAT, 2013). ...
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