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Investigate the Potential Opportunity of Marketing This Brand In the UK for a Pharmaceutical Company - Assignment Example

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Undergraduate
Author : makenzieruecker
Assignment
Marketing
Pages 10 (2510 words)

Summary

This essay mainly highlights the strategies and policies taken by a renowned pharmaceutical organization named Bursti, while entering the market of United Kingdom. It also describes the competitive scenario of the industry of Pharmacy in UK so as to analyze the dominance of the existing rival players. …

Extract of sample
Investigate the Potential Opportunity of Marketing This Brand In the UK for a Pharmaceutical Company

This paper stresses that the products of Bursti in the competitive market of UK, it’s extremely essential to follow competitive pricing strategy. This is because; without following such strategy, Bursti might not be able to establish the brand image and dependency within the minds of the customers. As a result, the profit margin and total sale of the products of the brand might not get enhanced that might hinder the goodwill of the organization. Other than this, Bursti might try to offer high attention over advertising so as to increase the level of awareness of the customers. This might prove effective for the organization in enhancing its market share and status
This report makes a conclusion that the pattern of disorders is also changing rapidly and so at times the medical practitioners fail to analyse the main cause of the disorder. This means, the disorder might be due to genetics, diet, climate or many other factors. So, the organization of Bursti might also try to develop the medicines that might also rectify the disorders arising due to genetics or even diets. Only then it might cope-up with such type of challenges in an effective way thereby amplifying its productivity and brand value. The author of the paper talks that the policies and strategies of the government supporting Pharmacy industries are changing rapidly. Therefore, the organization of Bursti needs to offer the products and its features in such a way so that, it might remain sustained in its position. ...
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