UNIQLO in China - Essay Example

Only on StudentShare

Extract of sample
UNIQLO in China

UNIQLO in China

In a Company Perspective.
The concept of marketing problem can be termed as a constraint or issue due to which organizations face significant hurdles in launching or promoting any product or service. The marketing problems of an organization can be identified through analyzing its internal influencing factors. With respect to the company perspective, the internal factors involve few major dimensions that influence the marketing activities of an organization. In this context, these dimensions can be associated with 4Ps of marketing mix including product, price, place/distribution and promotional attributes of the organizations (The Chartered Institute of Management, 2009). These dimensions have been discussed hereunder.
Product Development
Factors With respect to the business strategy of UNIQLO, the organization tends to possess two major strengths including the usage of quality based materials along with unique functional materials in manufacturing its range of fashionable garments and apparels. Specially mentioning, the use of high quality materials such as Merino wool, cashmere and Supima cotton in producing Women's Winter Style products enabled the organization to comply with the requirements of the customers. Moreover, the unique functional material in designing Women's Winter Style products tends to create increasing demand in the markets during the cold/winter season across different geographical locations ...
Download paper

Summary

The rapid augmentation of fiercely developing annual household income along with rising population of working women in China ensure to offer major scope for the overseas marketers to build their long-term sustainability in the Chinese markets. …
Author : willis35

Tags

China

Related Essays

Snapshot of Uniqlo
The company has four major brands – Theory, Comptoir Des Cotonniers and Princesse Tam.Tam and g.u. Theory, which is the mainstay brand, has been experiencing growth in the United States and Japan, and is opening markets in China and Hong Kong. As for August 2011, it was operating 371 brands throughout the world. Comptoir Des Cotonniers is a French label for women, and operates 386 stores across Europe, Japan and the United States. Princesse Tam.Tam is a brand which focuses upon lingerie, home wear and swimwear. This brand operates out of well-known department stores and boutiques, and there...
17 pages (4267 words) Essay
UNIQLO Company, Global Marketing Analysis
2. The Uppsala Model 8
...
15 pages (3765 words) Essay
Volkswagen in China.
In order for MNCs to operate effectively and gain a competitive advantage it is important to assess the competitive position and the relationship between success and strategies. In a highly competitive market it is very important for companies to gain a competitive advantage over its competitors. This can be achieved by either cost advantage or offering differentiated product. Hills work suggests that the differentiation strategies in the automobile sector in China can be beneficial because of many reasons like Chinese automobile is an expanding market and is the world’s second largest...
16 pages (4016 words) Research Paper
Marketing Practices of China
The article from the Financial Times examines the activities of the HNA business group of China. The group is the first investment company from China to start purchasing property around the world. It indulges in purchases across various sectors ranging from the shipping industry, hotel industry and airline industry in various countries across the globe (Lemer and Rabinovitch 23). The company has a lot of capital and is increasingly obtaining more property around the world. The CEO of the group tells the writer of the article that they will purchase more companies outside his country. This will...
5 pages (1255 words) Research Paper
China-USA Trade Essay
China has emerged as the main strategic partner to the USA. The USA has identified China as one of its top ten emerging markets. Just like commodities, capital requires high capital markets, and hence the USA has heavily invested in the Chinese markets, and this is a clear demonstration that China has become the largest overseas market for the USA capital. China and the USA have recorded remarkable achievement in terms of financial cooperation and by the year 2005, China was holding US$254.4 in US treasury bonds as well as a considerable number of US private securities and stocks....
3 pages (753 words) Essay
Consumer Behaviour in China
Personality Personality refers to special organization of the different behaviour of particular individuals. This is in regard to both physical and psychological aspects, which influence the behaviour and responses in the social and physical surrounding (Silver, 1986 p. 67-89). Through studying of the personalities of the Chinese, one can study the consumer behaviour of the Chinese. The personalities of the Chinese vary from one individual to the other. The personality of individuals helps in identifying individual differences. Although personality is usually consistent and enduring, it may...
3 pages (753 words) Essay
Luxury Consumption in China
Despite of these challenges, the luxury industry still is becoming highly attractive as the affordability of consumers is also increasing. As the middle class in the world is gaining strength and becoming more loyal to luxury branded goods, luxury industry still have a number of lucrative market segments to be catered. It was estimated in 2003, that the financial returns of luxury goods manufacturing industry globally was $ 90 billion, which crossed the $ 150 billion mark in 2007. By offering services and products to the untapped market segments, the luxury industry is expected to increase the...
18 pages (4518 words) Literature review
Got a tricky question? Receive an answer from students like you! Try us!