organization may not survive or prosper effectively in this age of tough rivalry. This is because the customers act as the prime potency of any organization but they need to be presented with qualitative services so as to retain them for longer period of time. Only then, a service organization might retain its reputation and brand image in the market among other rivals. However, to do so it is extremely essential to appoint talented and skilled staffs within the organization. This might act as a stimulant in enhancing the level of dedication and devotion of the employees towards work thereby amplifying their standard of performance. The productivity and efficiency of the organization might get enhanced thereby amplifying the rate of profit margin. The brand image and loyalty of the service provider might also get enhanced to significant extent as compared to many other rival players. Moreover, due to the presentation of qualitative services, the level of satisfaction of the customers might also get enhanced thereby amplifying their level of reliability. Hence, it might be depicted from the above mentioned paragraph that qualitative service acts as the guiding force to enhance the competence of the brand as well as its staffs thereby reducing its threat from new entrants. This report is divided into five phrases. It mainly highlights the important of marketing mix in case of service providing organizations. Along with this, it also describes the effectiveness of three P’s i.e. people, physical evidence and process within a service providing organization. Discussion A Definition and importance of service marketing What is service marketing? Service marketing is described as the process of promotion of the products and services to the customers so as to satisfy their needs and desires. The prime objective of service marketing is to present the desired quality of products or services at a competitive cost. It is done so as to satisfy the underlining desires and needs of the customers thereby amplifying their level of loyalty and dependency over the brand. The profit margin as well as productivity of the organization also gets enhanced in this age of competitiveness. Therefore, it might be stated that in spite of being a new phenomenon in marketing, service marketing gained significance mainly due to its urge to present qualitative and value-added services to its customers. Other than this, service marketing gained popularity due to its efforts to present the economic activities generated by the organization to its clients in an effective and disciplined way. For example: proper treatment facilities by the health care organizations, services offered by the hospitality providers such as NHS. The importance of 4p’s The term 4p’s are referred as product, place, price and promotion. Product: This part of the marketing decisions deal with the specifications of actual goods and services. It also takes into account the needs and the wants of the end users. The extent of product category includes warranties, support and guarantees. In case of service category it is difficult to apply the marketing decisions since services can only be judged by quality. In case of similar services the only parameter is quality. For example, customer service facility on a product sold by a company can be judged only by the number of
In this age of competitiveness and economic downturn, presentation of appropriate services to the customer is the prime requirement of any service organization without which an organization may not survive or prosper effectively in this age of tough rivalry. …
Marketing mix Name: Instructor: Subject: Date of submission: Introduction The marketing mix is described as product, place, price and promotion, commonly referred to as the 4P’s. They are designed to enhance decision making of the customer who can lead to increased profits.
The LED television has led to a new dimension in the mode of entertainment through television. The objective of this paper is to focus on the marketing mix used by Samsung to sell its range of brands under the product category “LED television”. Information about each and every category in the marketing mix of Samsung’s LED television will be collected and critically evaluated in this paper.
Claims for the success of the launch. 3 h. Evident theoretical concepts etc 3 2.Discuss the advantages and disadvantages of adopting the approach taken in launching the new hotel 4 a. Areas for improvements 4 c. Other campaigns for comparison 4 3. A Review the website for the hotel and discussions which elements of the initial launch are being promoted in their marketing promotions.
As firms started venturing overseas, Kotler added two more Ps because of the political nature of the new marketing environment. Magrath found the 4Ps insufficient for the service industry and added three more elements – personnel, physical facilities and process management (Low and Tan 1995).
These are explained below:
A product is either a tangible, physical product or a service. It is critical for organisations to understand the product or services that they will sell. Some of the features of the product/ service that the organisation must carefully design and should be knowledgeable about, include market segment, product quality, brand name, support and other factors.
ing mix is pretty simple to comprehend since it makes use of the four basis facets related with the marketing aspect of a brand or in simple terms, a product. The marketing mix is the mix that a company offers to its target consumers. It is for the audiences to pick and choose
In todays highly competitive market, a company must be on its toes and employ the right tools so that its brand comes out on top. An owner or a manager of a small business has to design and plan out a comprehensive marketing program for the company to meet
Integration of the elements brings out a marketing strategy for a product. Marketing mix helps Coca Cola Company to reach their set target without wasting resources. Incorporation of the elements helps
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