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Why was the original marketing mix extended for the service sector?
Pages 7 (1757 words)
In this age of competitiveness and economic downturn, presentation of appropriate services to the customer is the prime requirement of any service organization without which an organization may not survive or prosper effectively in this age of tough rivalry. …
organization may not survive or prosper effectively in this age of tough rivalry. This is because the customers act as the prime potency of any organization but they need to be presented with qualitative services so as to retain them for longer period of time. Only then, a service organization might retain its reputation and brand image in the market among other rivals. However, to do so it is extremely essential to appoint talented and skilled staffs within the organization. This might act as a stimulant in enhancing the level of dedication and devotion of the employees towards work thereby amplifying their standard of performance. The productivity and efficiency of the organization might get enhanced thereby amplifying the rate of profit margin. The brand image and loyalty of the service provider might also get enhanced to significant extent as compared to many other rival players. ...
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