Information Searches

Information Searches Research Paper example
College
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Marketing
Pages 4 (1004 words)
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Some of the purchases that entail low involvement decisions are made without any previous though or planning and involve impulse buying. Medium involvement involves limited problem solving where the consumers already have some information about a good or a service and the continue searching for more information.Most of high involvementpurchases are not often purchased but are very vital to the consumer…

Introduction

Some of the purchases that entail low involvement decisions are made without any previous though or planning and involve impulse buying. Medium involvement involves limited problem solving where the consumers already have some information about a good or a service and the continue searching for more information.Most of high involvementpurchases are not often purchased but are very vital to the consumer. Marketers should provide enough information concerning the attributes of the product. The marketers should also consider pricing their products in a manner that will entice the consumers into making a purchase decision. Medium involvement is the kind of involvement that falls between high involvement and low involvement purchasing decisions. This kind of medium involvement involves limited problem solving where the consumers already have some information about a good or a service and the continue searching for more information. High involvement purchases involve a lot of risks to the buyers if at all they fail and they are complex in nature and have high price tags. Some of the examples of high involvement purchases include a house, a car and insurance policy. Most of these purchases are not often purchased but are very vital to the consumer. While making a purchase decision, a buyer engages in an extended problem solving where they take a lot of time comparing different features, i.e. the feature of the prices, products and warranties. ...
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