[Instructor Name] Prohibited and Restricted Imports on Meat to EU This research paper would look into prohibitions and restrictions imposed by European Union and its countries from Non-European Union countries. Additionally, the paper would also look into these prohibitions and restrictions from the marketing perspective, i.e…
Top-notch advisors have been appointed by the EU to work on policy formulation pertaining to import of meat. Moreover, market researchers have also been assigned the task of understanding consumers’ preferences for meat coming from Non-EU countries. This is because, by understanding consumer preferences, the EU aims at developing infrastructure that would ensure delivery of similar quality and taste of meat to their nation, as do the meat coming from Non-EU countries (Phyper, Ducas and Baish 260). Under the Regulation 765/2008 of EU, the importers of meat from Non-EU state are required to adopt a placement strategy that protects the meat from viruses and disease, if any, in the ecological environment. Moreover, EU provides levies on duties and taxes, in order to ensure that the pricing strategy adopted by the meat importers does not influence the purchasing behavior of the consumers (Goldmann 86-89). The department of Agriculture, Food and the Marine is responsible to ensure that it dissects the true identity of the meat importers and their previous business record, just to ensure that there is no corruption or compromise on meat quality found in their business practices. If the department founds any discrepancy in the past record of meat importer or found bad quality product, it is empowered to cancel the license of the importer right away and prevent that the importer from placing the product in any market within the region (Thies 8-11). General marketing standards are also implied on the import of meat from Non-EU states, which requires an importer to conduct its marketing activities keeping in view the social and cultural differences. Moreover, the importer is also required to abide by the industry wide rules and regulations about ethical and healthy competition. If the importer (s) is found to be engaged in carrying out marketing activities that damages interest of competitors and other stakeholders, the EU has the power to cancel importer’s license without prior notice. Moreover, importers of the meat from Non-EU countries are also prohibited from form industrial curtail, just to ensure that synthetic increment in prices does not take place. The promotional campaigns of exported meat are required to be exhibiting health and safety standards that are kept in view, well before consumers purchase it. In addition, advertisements should also contain the approval seal of Department of Health and Safety of EU so that consumers may purchase it freely and without any concerns about its quality. The Department of Health and Safety carries out test of imported meat on time-to-time basis, just to ensure that quality and taste is not compromised at any stage (European Commission). In order to fulfill the legal requirements of importing meat from Non-EU states, the importers must meet following criteria: 1. The imported meat should contain the seal of conformity certificate issued by the Department of Health and Food Safety and Department of Agriculture, Food and the Marine. 2. The place where the product is going to be offered to the product should not be located near waste management centers and near rivers. This is because, these areas are the one where most of the diseases are born. 3. The price of the imported meat offered to consumers in EU is subjective to the Price Control Authority of EU, just to ensure t ...
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