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marketing and adv . TV advertisements
Pages 4 (1004 words)
Social Marketing Social marketing refers to an approach that is used to cultivate those activities of which the primary aim is to maintain or change the behavior of people for the benefit of society or individual. Social marketing provides actual or perceived value to the target market of social marketing intervention.
Thailand is known for having its own way to respond and appreciate branding and advertising. In Thailand, every Thai can tell that using cell phones has become such a big problem. Almost every teenager owns a cell phone and hardly puts it down. Standup comedians make jokes about it. Newspapers highlight this issue. The issue exists there, everyone is aware that it is a big problem, yet no one takes an initiative about it. Being a foreign company, Telenor took a wise move. Telenor employs a prudent approach through an advertising agency located in Thailand, known as Y&R Thailand. It was responsible for handling ads for DTAC because only natives can understand the psyche of their audiences and the way they respond. In order to do so, DTAC composed an ad in order to address the issue of extra ordinary mobile usage and ignoring loved ones while using mobile phones. The slogan of the social marketing campaign of DTAC was named as ‘Disconnect to Connect’. The purpose of this ad was to encourage people to put down their cellular devices for face time with their family and friends. ...
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