Marketing Channels and Logistics: Guinness GB - Essay Example

Only on StudentShare

Extract of sample
Marketing Channels and Logistics: Guinness GB

108). Within marketing channels, inventory management is a core determinant of effectiveness and efficiency of the flow of information, services and goods. Inventory management is defined as the regulation of a company’s inventory with a view of striking a balance between what is considered to be too little and too much inventory. Through inventory management, managers of a marketing channel are able to buffer shortages and manage related costs. A Co-Managed Inventory (CMI) is that which involves active collaboration of supply chain parties or marketing channels in facilitating the flow of products to the final consumer and meeting the needs of the market in an efficient and effective manner. This paper is based on the Guinness GB case study. The four main challenges that the company’s senior management faces in the implementation of the company’s CMI are described. Moreover, the paper gives explanations of the most appropriate recommendations for the company as solutions for the challenges in CMI implementation. Challenges in implementation of CMI within Guinness GB Conflicts There are evident conflicts within Guinness GB’s marketing channels which is challenging the implementation of the CMI. This is demonstrated by the fact that “different parts of the business working to different versions of the plan” (Pech, 1998, p. 10). ...
Download paper

Summary

MARKETING CHANNELS AND LOGISTICS: GUINNESS GB Instructor Institution Date Introduction Marketing channels refer to the avenues that companies use to enable its products to be availed to the customers or consumers (Banyte, Gudonaviciene and Grubys, 2011, p…
Author : eliwill

Related Essays

Marketing Channels and Logistics. Pepsi Cola in Ukraine.
Also at the time when the case was written Coca Cola had setup their own plant in the area and since Pepsi only had bottling plants in the area they felt threatened by their entry as earlier they had the full control of the soft drink market. The case discusses the internal and the external factors that are affecting the supply and the distribution of the Pepsi in the country of Ukraine. TASK 1 There were many problems that existed there, the problems will be discussed one by one and later the four major ones will be given. Ukraine is a very poor country, with loads of issues of their own; the...
11 pages (2761 words) Essay
Marketing channels
This will help in increasing the sale of the company. The result will be an increase in the number of customers for the organization. (c) When a consumer receives a defective product then he or she can return the products back to the independent beauty consultant and get it exchanged. When a consumer buys cosmetics from a drug store or department store then he might not get a chance to exchange the products in case of a defect. The independent beauty consultants stress on building a good relationship with the customer so they exchange the product in case of a defect. They absorb the loss that...
20 pages (5020 words) Assignment
Distribution Channels and Strategies
Logistics manage and govern various supply functions. Several activities form a part of logistics such as material handling and warehousing, inventory management, fleet and transportation management and hosts of other activities. Logistics bottleneck at any point may affect and strangulate the free movement of goods and in this sense, efficient and workable logistics is critical and necessary to keep distribution channel flooded with the goods so as to service consumer on time. Geographic location and area of coverage does affect the selection of distribution channels. Smaller the territory,...
3 pages (753 words) Research Paper
MKT302 Mod 3 Case: The Marketing Mix: Distribution Channels (Place)
Appropriate Distribution Strategy for Each of the Products Distribution strategy requires to be primarily based on the aspect of gaining appropriate market coverage. In this regard, it is determined that distribution strategy can be categorised into three segments including intensive distribution, selective distribution and exclusive distribution. Intensive distribution is a process which is utilised to make distribution of low priced as well as impulse purchase based offerings. These offerings comprise soft drinks and chocolates among others. Similarly, selective distribution strategy refers...
4 pages (1004 words) Coursework
MKT301 Mod 2 SLP: The Marketing Mix: Distribution Channels (Place)
Sales Strategy Sales person shall be used to market the service s of the business. The sales people will meet the targeted clients at their premises so as to perform consultations and to create proposal for the provision of security services basing on the customer’s needs. Another sales strategy is carefully listening to objectives and concerns of the clients so as to tailor-make security services that are in line with their needs. The following are some of the targeted clients of Sequrex Security Services As it can be seen, large retailers are the largest targets of the business’...
3 pages (753 words) Coursework
Yamaha Marketing Channels
When the Company started, it manufactured auto parts, scooters, sewing machines and even three wheeled motors. However, due to the stiff competition from other manufacturers of these machines, the Yamaha Company specialized on the production of motorcycle. In the year 1954, the first model of Yamaha motorbike (YA-1) was complete. After a rigorous road test of the this motorbike, the founders of Yamaha Company built a factory too start the mass manufacturing of the YA-1 motorbike at a place called Nipon Gakki. On first of July 1955, the Yamaha Motor Co., LTD was founded. During that year, the...
8 pages (2008 words) Research Paper
Marketing Channels And Logistics
Supply chain management is an important business operation function that helps an organization to maintain efficiency in the resource allocation, manufacturing, processing, procurement, logistics, delivery and returning (Rushton, Oxley and Croucher, 2010, p.34). Overall business performance of an organization highly depends upon the effectiveness and efficiency of the supply chain network of an organization. Recently, the global organizations are trying to maintain sustainability in their supply chain management process. Implementation of green strategy in the supply chain management process...
11 pages (2761 words) Coursework
Got a tricky question? Receive an answer from students like you! Try us!