This food culture is considered a part of the social identity of these people and is a part of their tradition and heritage. Hence, it is important to study the food culture and consumption habits of people while making studies on the human consumption behavior. Symbolic association between food and culture There is a symbolic association between different preparations of food and the consumption habits of people in different cultural background. One more aspect of food is defined by beverages. Beverages form an important part of food in every culture. In many communities, such as in European countries, China and Japan, consumption of wine resembles their cultural heritage of brewing high quality of wine. Wine consumption is itself identified as a separate field of study and scores of researchers have conducted specific research works on wine consumption habits of people. Research works in psychology, sociology as well as anthropology has evidences of mention of wine consumption habits of the population. It is deeply instilled within the cultural connotation of the community (Goodman, 2009). Research shows that in almost all communities around the world, traditional meetings, festivals and cultural gatherings reflect the presence of food as a part of festivity or occasion. Food is a key factor in social interactions and acts as an important mechanism for determining relationships among community members (Rijswijk & Frewer, 2008). Often varied communication channels are discovered among nonmembers during discussion over food during snacks breaks, lunch or dinner. However, according to some researchers claim that the food habits of people, although closely associated with their traditional background, are highly affected by the changing nature of the countries under effect of globalization. Irrespective of the current food consumption pattern of the people, it is claimed by researchers that food habit of the population is representative of the population group and changing food habits are symbolic of the evolving cultures of these communities. New horizons in marketing opportunities In this era of globalization, the effect of the culture and practices of the western society has spread to almost all the countries. In developing countries of Asia and Africa, westernization has affected the growth pattern of these countries. This shows that the growth process embraces the practices of the western countries of the USA and the countries of the European continent. This implicates that there is a strong relation between the growth of a society and their food habits. Companies all around the globe are utilizing this opportunity to expand their services, add new products to their portfolios and capture new markets within the country as well as internationally. In social functions or business meetings, people often discuss and sort out business issues or even establish new contracts. In this scenario, food habits play a major role in developing and augmenting contacts. Marketers can enhance the business activities of their companies by intervening into the food consumption pattern of people. Two distinct cultures are visible in this context, association of food and wine and between food and beer. Research works show that the food and beer are not as popular among different communities as food and wine. There is a perceived
Food Cultures and Consumption Name of of university Date Table of Contents Symbolic association between food and culture 3 New horizons in marketing opportunities 4 Conclusion 5 References 7 Introduction Food is one of the basic necessities for human beings…
The growth in organic food consumption may be driven by the growing interest of consumers towards healthy lifestyle and environmentally-friendly foods. Unlike inorganic foods, foods which are organically grown are propagated and reared without the use of pesticides, antibiotics, chemical fertilizers and other harmful chemicals.
Slow Food Movement
Slow Food Movement is an organization that began immediately after the approval of its manifesto by the delegates from 15 countries that had earlier been written by the founder Folco Portinari in 1986 but became a nonprofit movement in 1989 (Malatesta et al 42).
Consequently, the political, economic, anthropological, and environmental implications of various foodstuffs and their production have been the center of focus for many stakeholders in the various disciplines dealing in food and other related subjects (Pollan, P.
How members of a given population are influenced by the society in making preferences of a particular product or service is also considered. There exists an interrelationship between the product (what captures the attention of the buyer towards buying the product) and one’s response toward it.
The common saying that “one man’s meat is another man’s poison” supports this increasingly relevant question. As globalization surges forward and travel becomes increasingly common, people are finding themselves in unfamiliar communities where diets differ vastly.
Any culture is said to be incomplete without having its own ‘food-culture’. From the turkey of thanksgiving in USA to the Sushi in Japan, each of them is a symbol of their own food culture. Undoubtedly, food can be termed as a defining character of any culture.
Thus, the memories of food upon which one is raised forms the basis for a person’s identity, and this identity is often based upon the kind of ethnic cuisine served in one’s household. As James states, what one eat sets one apart from others in the cultural realm.