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Essay example - Challenges of Internet Marketing and Customer Empowerment

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Masters
Essay
Marketing
Pages 17 (4267 words)
This paper will examine the issues which connect both Internet marketing and loyalty of customers while expanding the theories and models based on the creation of loyal relationships. Defining this problem from different perspectives can then initiate specific strategies which marketers can use when working with technology. …

Extract of sample

The use of the Internet as a central point for businesses and consumers has boomed since 1995 and is now becoming a central area for businesses to work toward specific solutions. In recent years, there has been a large amount of growth with individuals connecting online as well as searching for online strategies that have been developed to assist businesses in connecting with others that are online. The use of the Internet is one which has not only developed in given areas, but is becoming a global way of connecting to businesses and to individuals for information. As seen in figure 1, the use of the Internet is continuing to evolve with millions of individuals in every region of the world using this particular tool as a main method of connecting.
The growth that is occurring with the Internet is then being noted as a primary force for businesses, information and connections that are needed for the evolution of different needs on a global level.
The growth by region has furthered with changes that are now affecting businesses as a main way to connect online and to connect with others. Businesses are using this as a main proponent for a variety of reasons. The first is based on the economic recession which began in 2008. ...
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