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Marketing
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1. A). Socio-economic and political environment in Ethiopia Ethiopia is one of the poorest countries in the world (Rahmato & Assefa 2006, p.24). This is mainly because majority of its population is dependent upon agriculture as the main source of livelihood…

Introduction

Agriculture and any other economic activity such as tourism cannot thrive in a society that does not have efficient water management strategies. Challenges related to water in Ethiopia have persisted for several decades now. Management of water resources is the only way to meet the growing needs for agricultural products soas to help reduce poverty and food insecurity. Further, water can be used as an important entry point to bring development in the social environment and economy thus leading to sustainable development (Gabre-Egziabher 2007, p.67). Ethiopia is also challenged with several civil wars. Ethnic communities have been fighting each other over the scarce resources in the country. The civil wars have also been linked to poor governance because there are numerous corruption scandals affecting the delivery of services to all ethnic communities. As a result, wars between communities have emerged. This level of insecurity cannot allow the smooth flow of tourists in the country (Kiros 2006, p.212). Due to mismanagement of water resources, Ethiopia has witnessed one of the worst droughts in the world. Human beings have died due to famine which prompted the international community to intervene and save the citizens from the great famine of Ethiopia that occured in 1986. ...
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