How the company seeks to deliver customer value?
In the present highly competitive times, there is a growing awareness within the business world to consistently deliver quality customer value to gain a competitive edge over rival companies.
Basically, the purpose of this report is to explicate different media through which a company attempts to deliver real customer value by using example of Walmart which is an American multinational retail corporation and famously runs a large chain of department stores around the world. The success of this renowned business corporation is such that it is consistently ranked by Forbes as one of the top businesses operating worldwide. As it is one of the world’s most prestigious companies, currently over two million employees are privately employed at Walmart. It is also the largest grocery retailer in the US. There are already 8500 stores operating in as many as 15 countries under different names and the head of Walmart has thrown light on more plans for growth on an international level. This company stands distinguished among a growing crowd of aspiring organizations because the managers vigorously and regularly collaborate with employees to meet dynamic public needs and gain more customers.
Not only customer intimacy is considered an important standard at Walmart, but the ramifications of promotion, distribution, and pricing policies are also carefully scrutinized which substantially helps in improving the satisfaction rate and delivering quality service. ...