Marketing - Essay Example

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Marketing

In the current case, an expensive line of women bathing suit is to be launched internationally. For this, the bathing line will have to create strategic alliance either with the host nation or with a local organization. The various criteria for choosing a country are as follows: Political assessment- It means accessing government stability as well as friendliness to foreign market entrants. Economic assessment- It involves documenting and analyzing of economic indicators such as, health, foreign investment activities, taxes as well as history or mergers and acquisitions. Social assessment- It involves collection of demographic information such as, age, employment rates, income history and population. Infrastructure assessment- It involves evaluation of ground conditions like, power, roads as well as telecommunications reliability. Legal assessment- It includes preparation of all regulatory compliances which the company is not following currently. Each of the countries chosen, Brazil, UAE and Spain are politically and economically suitable for the expansion business. Also, the infrastructure in all three countries is well established and shows constant growth (Lawrence, 2000). Brazil and UAE are major emerging economies and Spain has an established market for luxury swimsuit line for women. Thus, all these three countries are suitable according to most of the chosen criteria. ...Show more

Summary

Marketing Name of the of the University Date Answer 1 International expansion has become one of the most efficient methods of growing a company. It is a business development strategy where an organization expands its business into another country through various approaches…
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