UK CAP Codes (CAP/BCAP Codes) Introduction Globalization and liberalization of the world economy have facilitated the growth of trade and commercial activities. The living standards of the individuals all over the world have improved with the rise in the aggregate availability of goods and services…
However, the rapid growth of the profit margins of the adverting companies depicts that the advertisement practices undertaken by the companies are improving significantly over time. However, it has been proved by the economists that mixed economic systems with active public private participation is the best for an economy. It is found that the commercials launched by the companies often fail to incorporate the desired intension and seem to create commotion in the political, economic, social or cultural dimensions of the society. This is the reason for which the government owned organizations impose certain rules and regulations on the advertising agencies. This essay will throw a light on the Committees of Advertising Practice (CAP) codes of United Kingdom (U.K.). The context of the essay would analyze the underlying ethics and advantages associated with the CAP codes in U.K. on the basis of macroeconomic analysis. In the later context, the researcher would elaborate on certain perspectives based on which the CAP codes of U.K. must be reformed. The Committees of Advertising Practice are responsible for formulating and maintaining the different advertisement codes in U.K. All these committees are controlled by the Advertising Standards Authority. This authority helps the companies in creating efficient marketing campaigns abiding by the basic rules and regulations (Fletcher, 2008). Importance of Advertising The term advertisement comes from the famous Latin word ‘Advertere’, which means “to turn minds towards”. According to the views of William J Stanton, “Advertising consists of all the activities involved in presenting to an audience a non personal, sponsor identified, paid for message about a product or organization” (MU, 2012). Basically advertising helps the firms to transfer or communicate the different information about a business to the current potential buyers. Advertisement in U.K. has become almost an indispensible business activity for both the sellers and the buyers. In a world where the tastes and preferences of the consumers continuously change, advertisement acts as a catalyst for the firms to accomplish the needs and requirements of the consumers. The main characteristics that must be comprised in an advertisement made by a company are communication, information, persuasion, profit maximization, non-personal presentation, element of marketing mix and consumer choice. On further analysis, it can be stated that a good advertisement should be able to identify the sponsor and have an element of inbuilt creativity. The new product created by a company can be made popular among the consumers with the help of appropriate commercials. It also helps in augmenting the brand value of a company, thereby helping the company to enhance its market goodwill. However, it should not be ignored that advertising has several negative aspects. Often extensive amount of dramatization in the advertising campaigns of companies creates strong negative impacts on the quality and usefulness of the concerned products. The messages conveyed to the consumers are often unrealistic in nature and seem to exaggerate the product quality. Therefore, when the consumers use the products, they get highly disappointed with the difference in the actual and proposed product features. It is said that advertisements often give extraordinary importance to profit generation and ...
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uniforms in educational institutions. In order to support this statement some list of arguments are discussed below: Right issue School uniform is mainly a “right” issue. Firstly one have to identify why there is a need of uniform in schools. In all schools students are made to learn the difference between right and wrong things.
Therefore, owing to the power to influence and shape the attitude of the people held by advertising, there is a need to practice ethical and responsible advertising, that ensures that brands and products are promoted in such a way as to guarantee that people are not mislead or influenced to engage in a purchase behavior that might eventually be harmful to them (Moore & Murray 2011 p295).
CAP Code mainly regulates non-broadcast marketing communications in the United Kingdom. While CAP Code is regulating the non-broadcast marketing communications, the Broadcast Committee of Advertising Practice (BCAP) is responsible for regulating the broadcast marketing communications.
With the haphazard and hasty construction of structures in the 19th century, the insurance industry instituted the regulation of fire safety in buildings. Before, fire safety concerns were only a function of local and state governments. Through the initiatives of the National Board of Fire Underwriters (known today as the American Insurance Association), the National Fire Protection Association (NFPA) and the Underwriter Laboratories, building and fire safety codes were developed and refined.
The author states that the Cap and Trade has been enforced by most of the nations on industries so as to check and bring under control the level of harmful atmospheric pollutants like carbon dioxide, which results in accumulation of greenhouse gases. Most of the nations have adopted this Cap and Trade method, for controlling the pollution.
On other side, the peers and friends to these children also play a role in character formation of the children. However, does this influence affect the entire life of a child? In efforts to answer this question, this paper studies particular children and
Such include use of renewable sources of energy such as solar, wind and wave energy. The United States government has come up with rules and regulations aimed regulating the amount of carbon dioxide emissions into the atmosphere. The United States
Many schools are still brainstorming on which way to go. It is due to this reason that some schools in Long Beach Unified School District initiated mandatory uniforms for all K-8 students in 1994. What followed was a 76% reduction in all incidents of school crime, including assaults and weapon violations, within one year.
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