Promotional Aspects of Rolex Company.

Promotional Aspects of Rolex Company. Research Paper example
Undergraduate
Research Paper
Marketing
Pages 10 (2510 words)
Download 0
Kazmi and Batra (2009) note that most companies operate in a very competitive environment today. Therefore, one of the best ways to stay ahead of the park is to adopt an effective marketing strategy that takes into consideration all the marketing mix of a product or service…

Introduction

Adopting an effective marketing mix ensures the satisfaction of customer’s needs thus success. However, knowing the needs of customers and meeting them is normally very challenging undertaking. Therefore, before launching a product in the market, a company must take into consideration all the marketing mix, including product, price, place, and promotion. The careful evaluation of all the elements of the marketing mix ensures the development of a product that meets the needs of customers in a market. Even though there may be countless of organizations that have excelled in marketing services and products, Rolex watch company stands out as the greatest marketing genius of the 21st century. Founded in 1905, Rolex has grown to become one of the world’s most valuable brands. The company ranked as Forbes’ 68th most valuable brands in 2013 (Beckwith, 2011). Rolex specializes in the manufacture of wristwatches in the world. Most of the best watches in stores today are manufactured by the company. Rolex was the first company to manufacture a waterproof watch in 1926. The company’s watches are not just appealing in terms of appearance, but also in terms of quality. Rolex watches are worn by some of the world’s most famous athletes, including Tiger Woods, Roger Federer, Phil Mickelson and Lindsey Vonn, just to name but a few. The success of Rolex is mainly attributable to the promotional strategies that the company adopts. ...
Download paper
Not exactly what you need?

Related papers

How successful is Rolex's current marketing strategy?
In order to reach the right target market, Rolex has made a drastic change in its marketing strategy by moving from traditional mediums such as Television Advertisements and advertisements in newspapers and magazines to celebrity endorsements such as Roger Federer and events sponsorships; both of these elements have created a new image in the market. As people are willing to invest in those brands…
Promotional Activity and Pricing
The firm also offers amenities to its customers in order to meet their entertainment needs. In addition, Southwest Airlines serves their customers by providing Business Select, Wifi, Mobile Access, and EarlyBird Check-In facilities. The South west Airlines has designed special provision for the customers who are aged 65 and older; and extreme facilities are also offered to kids and disabled…
Peter Alexander Promotional Plan
Target audience is subdivided into three categories. Differing products are to be designed for each target market. The markets include teenagers, young adults, couples and kids. Members of all of these audiences shall be satisfied via product differentiation. The marketing mix of the firm shall be representative of its overall strategy. Products shall be designed in ways that are differentiable…
Four P's Product: Promotional and Pricing Strategies
Discussion Marketing Mix Following is the perceived marketing mix (Perreault et al, 2010) of KFC. Product As the name suggests the product of KFC is chicken, more especially fried chicken with the secret recipe of Colonel Sanders (Pride & Ferrell, 2010). The recipe is still a trade secret and only two unnamed senior executives of the company have had access to that complete recipe which is written…
Promotional Plan of TelePacific
The organization needs to have an effective promotional plan in place to increase its profitability, growth and sustainability in the future. Promotion is the only way to communicate the message of the marketer to its target customers. There are various media vehicles to do so, but it is important for the TelePacific Communications to analyze the most effective media vehicle of the state or…
research paper on the company Rolex, its channel market, competition, distributions patterns. and channels
Since the company has been successfully meeting demands of its consumer and consistently introducing creative and innovative designs in the market, the management and distribution strategies followed by the wrist watch manufacturer is of great interest. One of the critical aspects in quality management is logistics and supply chain as well as channel management. In the present research, various…
Promotional techniques
Section-A: Advertising and Design: 1. Target Market Profile: The products of MAC target a wide range of consumers that encompasses people of all age groups, cultural and economic backgrounds and gender. However, they accord significance to working with children and families. Therefore, their target market is quite wide and diversified and they will have to incorporate variety in their products and…