StudentShare solutions
Triangle menu

AN ANALYSIS OF THE PERSUASIVE TECHNIQUES USED IN DOVE REAL BEAUTY SKETCHES - Essay Example

Not dowloaded yet

Extract of sample
AN ANALYSIS OF THE PERSUASIVE TECHNIQUES USED IN DOVE REAL BEAUTY SKETCHES

The film, which compares, the images of women and strangers about various women uses numerous persuasion techniques to capture the attention of the viewers. An analysis of the persuasion techniques that the film uses is essential in understanding the reason why the video captured a market of fifteen million viewers within one month. Cialdini’s Weapons of Persuasion Cialdini describes successful marketing as a science rather than magic or luck. The author argues that public proof is one of the principles of successful persuasion, and marketers should make use of it by proving to their customers that other people have also tried their products or services (Cialdini, 1993). The Dove film uses social proof by showing the viewer the participants of the research, and how they described themselves. A viewer sees the women who took part in the research, and how they described themselves while behind a curtain. Viewers can also see the artist who sketched the appearances of the women as well as the strangers who described them during the study. This creates an impression in the mind of the viewer that there are other people who believe that they are beautiful more than the way they think (Perloff, 2010). ...
The strangers who describe the women also take part in the study in the same location and they answer the same questions (Dove, 2013). The viewers of the film think that the experience is real because of this consistency that the firm maintained throughout the study. Therefore, the audience is persuaded by the reality factor in the film, and they begin to view themselves in a more positive way. Older women also begin to view themselves as young and enthusiastic beings as Cialdini argues that they are more prone to inconsistency (Sullivan, 2008). The researcher argues that they prefer consistency and commitment more than the young because of their old age, which takes away most of their energy. Therefore, the consistency in the film may capture the attention of the elderly more than the young. Aristotle’s Artistic Proofs Aristotle argues that speakers have to persuade to their audience using their personal characteristics, proving to them, and ensuring that they influence their minds (Heinrichs, 2007). The lack of these elements is unproductive leading to low sales and profits for marketers. Ethos is the first technique that Aristotle describes as the art of creating authority and credibility to the audience (Oshaughnessy, 2004). This means that the audience is persuaded by speakers who have the qualifications to perform the tasks. The Dove film uses ethos in that the artist who sketches the women has the knowledge of sketching images in a perfect manner. Gil, Zamora, the artist is a forensic sketch artiste who has experience in drawing the sketches of over three thousand criminals (Dove, 2013). The artist also speaks in an authoritative way as he asks women to describe their ...Show more

Summary

The Stance of the Fatimids towards the Crusades Name: Course: Professor: Institution: City and State: Date: Analysis of Persuasion in Dove Real Beauty Sketches Introduction The Dove Real Beauty Sketches is an advertisement that the Unilever Company produced with the objective of describing to women that they are beautiful naturally…
Author : osinskijerrold
AN ANALYSIS OF THE PERSUASIVE TECHNIQUES USED IN DOVE REAL BEAUTY SKETCHES essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"AN ANALYSIS OF THE PERSUASIVE TECHNIQUES USED IN DOVE REAL BEAUTY SKETCHES"
with a personal 20% discount.
Grab the best paper

Related Essays

Persuasion techniques used in Jesus Camp film
” The children come forward and pay respect to him, touch the cutout and one could see the charged emotions on their innocent countenances. After providing such a backdrop, the children are asked to pray and profound vocabulary of Christianity pours out, like flesh and blood, principalities and powers, rulers of the darkness in this world,
5 pages (1250 words) Essay
Poem Analysis: Dove, Komunyakaa, Sanchez and Collins
Rita Dove’s “Adolescence II,” Sonia Sanchez’s “The Final Solution”, Yusef Komunyakaa’s “Ode to the Maggot” and Billy Collins’ “Winter Syntax” would be investigated keeping in mind their poetic techniques and uniqueness as modern poets.
3 pages (750 words) Essay
Dove's Campaign for 'Real Beauty': An Analysis
The author analyzes the Dove CFRB in terms of the organization’s advertisers’ strategy that promoted using models deemed to feature “real women whose appearances are outside the stereotypical norms of beauty.” The message acknowledges that real women are featured to appreciate the fact that the product targets women with natural curves.
4 pages (1000 words) Essay
Analysis of Doves Real Beauty Sketches campaign
This level of reach is a testament to the growth of online and social media marketing. Social media marketing through platforms such as Facebook, Twitter and YouTube empowers consumers by allowing them to share and comment on the marketing message. According to Tuten (2008), social media helps to impart a personality to brands which helps to differentiate a brand from others.
4 pages (1000 words) Essay
Doves Campaign for Real Beauty
This has produced very negative consequences. Today's concept of beauty has become a far cry to what it realistic and attainable. As such, many women have fallen victim to the cruel judgment of society only to blindly conform to this rigid criteria. As a result, many women all over the world have tried to use different methods such as makeup, beauty products, diets, and a wide assortment of procedures to remedy their beauty problems.
11 pages (2750 words) Essay
Techniques used in landscape interpretations
signs that explain the view, an architect might consider the engineering techniques with which the castle was built, and historians might examine the usefulness of the castle in terms of its location and placement on the path of an invading army. On the other hand, a geologist
8 pages (2000 words) Essay
Poem Analysis: Dove, Komunyakaa, Sanchez and Collins
The 20th century in the US witnessed more awareness regarding racial equity which was also reflected in poems by a new genre of African-American poets. Also, many barriers to women poets because of “masculinity complex” were removed. Dove, Sanchez, and Komunyakaa also write about aspirations of Blacks and racial slur they often faced.
4 pages (1000 words) Essay
Techniques used in the separation and identification of chemical compound and their real world applications
The objective of this paper, is therefore to explain how, the three techniques work, how they applied in the industries and their limitations. This is a chemical technique used to
4 pages (1000 words) Essay
Analysis Essay of DOVE - LEGACY video ad
By asking mothers how they felt about their bodies, and then linking their feelings, perceptions, thoughts, attitudes and general orientation towards their bodies with how their daughters in turn felt about their bodies, the ad
6 pages (1500 words) Essay
Techniques used in Sustainable Agriculture
he natural processes through utilizing the use of the best current knowledge and technology in order to avoid any related consequences of the industrial, chemical-based agriculture. As part of the significant outcome, farmers are able to minimize on the frequency of using
1 pages (250 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation