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International Marketing Project 1/5 final - Assignment Example

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International Marketing Project 1/5 final

Of course there is no marketing without brands being in place. In the context of international marketing communication, brand communication refers to the initiative adopted by organizations to popularize their goods and services among the final users. All these aspects work hand in hand to achieve maximum cost effectiveness and increase sells. In the current competitive economic globe, development and survival of the companies depends on the existence of detailed and real information about the potential consumers. This topic of international marketing communication will therefore show that there is a big need for having sufficient and basic information about the consumer culture, attitudes, motivation, and action anywhere in the world before engaging in selling or promoting any product. In the modern time, it is almost globally acceptable that the main aim of marketing is not to find and persuade the public to buy company products, but rather to satisfy consumer needs as an essence of consumer orientation. Creating efficient ways through which consumer wants could be met is one of the central objectives. In this sense therefore, the paper in its intensity shows that recognizing the communication pathways that are influential to consumer behavior is a significant marketing communication task, the final goal being the development of marketing messages to get to the target audience by use of the most suitable channel. CONTEMPORARY ISSUES IN INTERNATIONAL MARKETING COMMUNICATION In an international market characterized by a lot of fierce competition and dynamism, firms try to find their word out so that consumers get the knowledge of the advantages that can be accrued by use or consumptions of products and services. As a result, international marketing communication has become an essential principle of marketing, a vision of many businesses, and a vital factor in the successful business operations. Its use has increased considerably in recent decades, putting in mind that one cannot separate communication from marketing. The concept is therefore viewed as having a highly complex content, in terms of both objectives and scope pursued and on the tools and methods for action. Some of the contemporary issues include the following: The perspective of international marketing communication All business ventures in the whole world using diverse forms of marketing communication in order meet to non-profit targets or meet financial targets have their own experiences and perspectives on the same. Due to the believe that the basic purpose of marketing communication is to construct and strengthen the company brand, many views of experts agree to the idea that in the contemporary times, marketing communication globally will be the sole way to initiate and sustain competitive advantage (Belch, Kerr & Powell, 2008). Strategic duties of promotions mix aspects Communication or promotion mixes consist of a number of disciples or tools that can be utilized in different combinations and various degrees of intensity to communicate with a given target audience. For instance, advertising can be international to promote global brands, but should be undertaken on a common platform where adaptation and execution is needed for diverse country environments such as culture, laws, and language. Public relations are also important for developing positive image of ...Show more


International Marketing Project 1/5 Final Name Institution INTERNATIONAL MARKETING PROJECT 1/5 FINAL INTERNATIONAL MARKETING COMMUNICATION INTRODUCTION International marketing communication requires that the message and the means of communication used in marketing must be suitably tailored for the target market at any given place in the whole world…
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International Marketing Project 1/5 final essay example
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