Marketing report on Red Bull and its global opportunities

Marketing report on Red Bull and its global opportunities Essay example
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Marketing
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Marketing report on Red Bull and its opportunities for launch in the UAE BY YOU YOUR SCHOOL INFO HERE DATE HERE TABLE OF CONTENTS EXECUTIVE SUMMARY 1. Introduction…

Introduction

.................................................................................... 5. Conclusion................................................................................................................... References EXECUTIVE SUMMARY Red Bull has found considerable success internationally by giving consumers the impression that it is an exclusive and premium energy drink brand. This market report assesses the current marketing environment in the UAE, an environment with adequate consumerist values and attitudes that could, theoretically, support entry for Red Bull into this market. The UAE is currently becoming saturated with competitors offering different energy drinks, thereby establishing a brand presence. What conflicts market entry is that the UAE is a very risk averse culture where innovation might be rejected, making it difficult for Red Bull, as a new market entrant, to outperform many other competitors already with a brand presence and recognition in this nation. Challenges to finding profit success are not just a rapidly saturating market, but also include fiscal concerns with low exchange rates that could significantly raise the pricing structure, per can, with a product that is already highly priced compared to competition. ...
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