Submit a marketing report for BURBERRY. For a colleague who has just been promoted into the position of Marketing Manager within

Submit a marketing report for BURBERRY. For a colleague who has just been promoted into the position of Marketing Manager within Essay example
Masters
Essay
Marketing
Pages 6 (1506 words)
Download 0
Submit a marketing report on BURBERRY for a colleague who has just been promoted into the position of Marketing Manager within your organization, or an organization with which you are familiar. The note should advise your colleague on the most effective analytical, planning and management processes to be used to introduce a successful marketing plan into your organization and why…

Introduction

It was established by Tomas Burberry in 1856 as a luxury fashion house. Burberry is in the business of manufacturing clothing, fashion accessories and fragrances. Burberry has turned into an iconic brand by continuously reinventing itself as an exclusive luxury garments line. Burberry has four sub brands under the name- Burberry Brit, Burberry, London, Burberry Prorsum and Burberry Sport. It also has two regional brands namely Burberry Blue label and Burberry Black Label. Burberry is established as a high end, gentlemanly and classic fashion house. Performance The category of women’s wear accounts for 28.6% of the total revenue of the brand followed by the accessories. The introduction of digital marketing increased the sales of the company by 24% across the globe. 64% of the total revenue is generated from its Retail segment which includes more than 174 stores across the world. 29% of the revenue is generated from the wholesale channel and 7% revenue is generated from licensing. General Definition of Marketing Marketing is defined as the management process used to identify, anticipate and satisfy the requirements of the customers thereby generating revenues for the business (Brannon, 1998, p.14). Marketing involves all the aspects of pricing, selling, advertising and brand building. ...
Download paper
Not exactly what you need?

Related papers

Marketing Report
If the products are not presented accordingly to their needs there might be a shift towards other brands and products. Another important issue concerning the cosmetic industry is of misleading advertisements, L’Oreal two of its advertisement were banned as they were against the code of conduct and leads to purchase decision criteria of consumers. The solutions to these issues were through…
Marketing Report
This has also been done for understanding the external environment. The findings derived after analyzing the market for IKEA revealed that IKEA is one of the major players in the furniture retailing market and though the company has many competitors, but due to certain Unique Selling Proposition (USP) the competitors would not be able to shake the strong foundation of the company. The company…
Fashion retail marketing: The Abercrombie and Fitch and Burberry Australia
Many companies in the modern day opt for personalized retailing, and especially the fashion companies. The globalization of modern business has necessitated the use of different modes of retail marketing, with retailers exploiting any available opportunity. Currently, the internet is robust with fashion items being advertised by different companies. It is due to these developments that this paper…
Retail Marketing: Burberry case study
Apart from having physical store, Burberry is embarking on online stores where potential buyers can view products and make their orders online. Burberry success in marketing is as a result of effectiveness of management. The strategic decisions made by management have determined the success of Burberry all along. The management team develops modifications, and initiatives that make Burberry have a…
Marketing report
Some of the major findings from the report were that the business was not as aggressive in marketing as some of the competitor companies, hence leading to the small market share of the global market that the company has. The staff motivation was poor and most of them did not feel appreciated enough for their efforts in the company. Introduction The Kingsway group of company is an organisation that…
Marketing Report
This myth or common assumption in the field of marketing has largely contributed to low focus on the market segment of the over 50s in terms of personalized products, services, and marketing campaigns. By overlooking this particular market segment, it means that most companies are unable to diversify, increase their market share, and overall revenues because they are not tapping the opportunity…
Marketing Manager
The F-16 was initially developed by the company General Dynamics, however General Dynamics sold its aircraft manufacturing facilities to Lockheed Martin and it has since been marketed by them. With the current race of weapons technology, it is also not deniable that management of the F-16 at Lockheed Martin will do very well to keep it relevant in the latest war arenas and war deterrence…