Individuals are driven by some forces which make them confident to buy a product after gaining full knowledge about it or the drives can often be negative which does not lead to the purchase of the product. The famous multinationals like Apple Inc. gives a lot of effort on their PR activities so that they are successful in communicating their message regarding the new products to the mass. The public relation activities by the companies involve communication of the useful ideas and the message regarding the changes and modification of the products. It also includes the launch of new products. The communication process is executed through various technologies which are mediated by the Public Medias some of which are also face to face communications. Background Brief about Apple Inc Apple Inc. which is formerly known as the Apple Computer, Inc. is a multinational corporation that is headquartered in California. It develops designs and sells, computer software, consumer electronics and personal computers. The best product line of the company is the Mac line of computers, iPhone Smartphone, iPod music player and iPad tablet computers. Its consumer software comprises the iOS and OS X operating systems, Safari web browser, iWork creativity iTunes media browser and iLife and productivity suites. The company was inaugurated on April 1, 1976 and was incorporated as Apple Computer, Inc. on January 3, 197. Apple is the second largest information technology company in the world after the famous Samsung Electronics and the third largest mobile phone makers after the established companies like Nokia and Samsung. Apple Inc. belongs to the computer hardware and software industry which have experienced incessant changes for the past five years. The changes are due to the advancement in technology and invention of new computer designs. The introduction of the new tablet computers has created huge demand for the retailers. In spite of the demand for the new technologies, sales have faced erosion because of price deflation. Methodology and findings In the Part A-Portfolio-Media Analysis, the study has used multiple tasks in order to understand dimensions of advertising promotion of iPad of Apple Inc such as Placement of the advertisement, Audience Reach, Length of the advertisement, Tone and pertinent stakeholders for the advertisement. Is the study used mentioned task purely in Ad Hoc basis? Not really, because certain well defined public relation theories have guided the researcher to select the mentioned tasks. The researcher has taken help of traditional public relation theories in order to highlight role of each task within the communication cycle. Therefore, it can be said that In the Part A-Portfolio-Media Analysis, the study covered application of PR theories while key objective of this section is to make direct reference to academic text that are being the theoretical concept behind the tasks mentioned in Part A. In such backdrop, next sections of the study will dig deep into the theoretical context of public relation and communication cycle. Public Relation (PR) Public relations (PR) can be defined as the practice of administration of the wide spread information between the organization and an individual or public. It may comprise of individual or organization which gains exposure by communicating with the audience using their interest and this activity does not require direct payment.
The report “Constructionist Model in Apple Inc” throws lights on the Public Relation activities that are carried out by the company to spread the information regarding their products. It also highlights the importance of communication of the information to the mass…
Apple Inc. was instituted in the year 1977 and is headquartered in California, United States of America. The paper then evaluates Apple’s compliance to the US market practice. Conclusively, the paper discusses the corporate governance practices of Apple Inc. and attempts to relate it to its performance in the Stock Exchange.
The main conflict is the demand of the products that are on the market. At present, there are wide varieties of Apple products available in the market that have successfully captured the industry and have worked to improve the popularity and position of the company in the industry. The products are iPhone, iPod, iPad, Mac, iTunes, iOS etc.
By the end of 2010, Apple Inc. was growing at a rate of 13.6 percent annually. Various factors define the nature, characteristics and fate of this high technology industry. In order to survive, companies in this industry need to be innovative and knowledge based.
he consumer’s imagination to make them pay out of their disposable income, competing with superior functionality, quality and price has meant that they must have access to superior capabilities in terms of design, including VLSI design. However, it is important to compete to
1) state that the definition necessitates, “(1) it must focus on or result in the change of some aspect of the organizational system; (2) there must be learning or the transfer of knowledge or skill to the client system; (3) there
Apple Inc, started as a small company by Steve Jobs, Steve Wozniak and Ronald Wayne in the 1970s with the introduction of Apple II, has now emerged to be one of the leading American multinational companies. Apple Inc designs,
The company follows the concept of “imperfect makes improvement” which made them popular in almost every country (Barney, J. B., 2001). Its electronic gadgets such as iphone and ipad are renowned worldwide.
The leading position of
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