The Communication Cycle - Analysis of Media Coverage

The Communication Cycle - Analysis of Media Coverage Essay example
Masters
Essay
Marketing
Pages 12 (3012 words)
Download 0
Marketing Part B Executive summary The report throws lights on the Public Relation (PR) activities that are carried out by the companies to spread the information regarding their products. Through the public relation theories the report highlights the importance of communication of the information to the mass…

Introduction

Individuals are driven by some forces which make them confident to buy a product after gaining full knowledge about it or the drives can often be negative which does not lead to the purchase of the product. The famous multinationals like Apple Inc. gives a lot of effort on their PR activities so that they are successful in communicating their message regarding the new products to the mass. The public relation activities by the companies involve communication of the useful ideas and the message regarding the changes and modification of the products. It also includes the launch of new products. The communication process is executed through various technologies which are mediated by the Public Medias some of which are also face to face communications. Background Brief about Apple Inc Apple Inc. which is formerly known as the Apple Computer, Inc. is a multinational corporation that is headquartered in California. It develops designs and sells, computer software, consumer electronics and personal computers. The best product line of the company is the Mac line of computers, iPhone Smartphone, iPod music player and iPad tablet computers. Its consumer software comprises the iOS and OS X operating systems, Safari web browser, iWork creativity iTunes media browser and iLife and productivity suites. ...
Download paper
Not exactly what you need?

Related papers

The influence of Social Media on Customer Relationship Management
y and the Embedding of Social CRM into Business Functions and the Organisational Whole 24 Acknowledgements Declaration of Originality DISSERTATION SUBMISSION FORM Student’s family name: First names: Student ID No: Course: Supervisor: Dissertation Title: The Influence of Social Media on Customer Relationship Management: Critical Factors for Customer Engagement Declaration I certify that this…
The Role of Social Media in Branding in the UK
This research seeks to investigate social media and critically outline its characteristics in an attempt to define its role in branding. This research will specifically be confined within the United Kingdom. An investigation on social media either within the academic sources or over the Internet would reveal numerous and diverse definitions. Since its invention back in the 1980s, the Internet has…
Crisis Management Plan and Media Communication
It is important for institutions with strong performance orientation to develop viable promotional plans and crisis management techniques that enhance growth. Researchers and marketers assert that institutions with growth aspirations need to advance their crisis management capacity including effective media identification to ensure that the information relayed reaches prospective individuals.…
Situation analysis and media objectives
This method aims at increasing the number of sales and transactions with the current customers instead of looking for new customers. This method works best for already known products, and it can not do well for new products. The guerilla marketers are exceedingly expensive, and this limits the number of clients they serve. Most of these marketers have been victims of advertising counterfeit…
Zara case study analysis report
In this fast fashion industry the threat of new entry is quite low; bargaining power of the buyers is quite high and the Rivalry among competitors is intense. The fast fashion apparel industry (UK in particular) is believed to be in the maturity stage. Zara gets strong financial back up from the parent company. Zara contains 1,751 stores and over 200 designers. To provide a fast fashion image to…
Marketing Analysis Paper: Communication Tools
The best strategy to ensure achievement of this goal is to offer the greatest marketing communication in the consumer market (Lamb, Hair & McDaniel, 2008). The target market consists primarily of households and small and medium sized institutions such as schools. The budgeted amount for the company’s marketing communication is $100,000. A large portion of this amount will go towards promotional…
The Impact of Social Media and Viral Marketing on the Film Industry
Different network websites focus on different issues which include books, general, film, music, community, health, education and tourism. A Marketing technique similar to a self-replicating virus through an internet, using social networking or other internet applications for creating or increasing brand value is called as viral marketing. According to St-Amant (2012 p. 1), a patient principal uses…