digital marketing plan digital marketing plan Essay example
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My Sofa Contents Introduction 3 A situation analysis and clearly defined objectives 4 Defined target audiences/stakeholders and a positioning strategy 5 A clearly identified Internet value proposition for identified audiences 8 Clearly defined digital marketing mix and relationship management tactics 8 An illustration of how offline and online strategies will be integrated 10 An implementation plan including evaluation and control mechanisms 11 An indication of where revenue/benefits will be achieved and where costs incurred 12 References 13 Introduction In the today’s world, companies can successfully expand their reach with the help of technology and internet.


These are some of the most critical aspects that have the potential to bring critical challenges in the company’s expansion plan. Among these factors some are controllable or manageable (like selection of local vendor, supply chain and logistics) while others are uncontrollable (like government restrictions). In the present situation we are required to create a digital marketing plan for the brand “My Sofa” by the renowned sofa company of UK, Stokers. Sofa reflects the taste and preference of the users and thus it makes significant furniture among others. Whenever a visitor steps into the house, he or she faces the drawing room first where they are offered seats. These seats leave an impression in the person’s mind about the owner of the house as well as about the other members of the house. ...
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