MySofa.co.uk digital marketing plan - Essay Example

Extract of sample
MySofa.co.uk digital marketing plan

These are some of the most critical aspects that have the potential to bring critical challenges in the company’s expansion plan. Among these factors some are controllable or manageable (like selection of local vendor, supply chain and logistics) while others are uncontrollable (like government restrictions). In the present situation we are required to create a digital marketing plan for the brand “My Sofa” by the renowned sofa company of UK, Stokers. Sofa reflects the taste and preference of the users and thus it makes significant furniture among others. Whenever a visitor steps into the house, he or she faces the drawing room first where they are offered seats. These seats leave an impression in the person’s mind about the owner of the house as well as about the other members of the house. ...Show more

Summary

My Sofa Contents Introduction 3 A situation analysis and clearly defined objectives 4 Defined target audiences/stakeholders and a positioning strategy 5 A clearly identified Internet value proposition for identified audiences 8 Clearly defined digital marketing mix and relationship management tactics 8 An illustration of how offline and online strategies will be integrated 10 An implementation plan including evaluation and control mechanisms 11 An indication of where revenue/benefits will be achieved and where costs incurred 12 References 13 Introduction In the today’s world, companies can successfully expand their reach with the help of technology and internet…
Author : janet90
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"MySofa.co.uk digital marketing plan"
with a personal 20% discount.
Grab the best paper

Related Essays

The effects of digital marketing on the buying behaviour of the consumers
The paper seeks to study how the digital marketing is changing consumers buying behaviour especially those that use the Internet and mobiles in UAE. Moreover, the research also deals seeks to answer the question: what are the attitudes of the consumer in both the digital marketing and mobile-based marketing.
59 pages (14750 words) Dissertation
GREGGS Bakers. A Short-term Digital Marketing Communications Plan.
GREGGS Bakers is a company with a very strong heritage. It has been in the food industry for almost 70 years. In its 70-years history in the baking industry, GREGGS Bakers has strictly adhered to its core competences of freshly baked items, value pricing, customer orientation and superior service.
16 pages (4000 words) Essay
Digital Marketing
But the most noteworthy and momentous development of the last decade was the incorporation of internet linked media into marketing. And this is what we call it today as the digital form of marketing. Digital marketing includes websites, social networking platforms, e-mails and many other forms.
8 pages (2000 words) Essay
Digital Fashion Marketing
This essay explores fashion marketing. Pull marketing involves active involvement in seeking the marketing content often through opening mail, text or web searches whereas push marketing involves sending a message by the marketer without the consent of the recipients which can include display advertisements on websites and new blogs.
8 pages (2000 words) Essay
Digital Marketing
Digital Marketing Name Institution Course Tutor Date Introduction Technology has changed the way business is done in a big way. It has made it easier and cost effective for organizations to conduct their business activities. One of the activities that has gone digital is marketing.
8 pages (2000 words) Essay
Digital Marketing
Digital Marketing Table of Contents Levi Strauss & Co: Organizational background 3 Market, products & services, customers, digital presence 3 Importance of customer insight from key words research 5 Utilization of Search Engine and Pay per Click in Organization 6 Rationale for e-marketing tools 7 Aspect of Digital Marketing Campaign Legislation 9 References 10 Levi Strauss & Co: Organizational background Levi Strauss & Co.
6 pages (1500 words) Essay
Digital Marketing and Communications
With traditional marketing, there is a significant focus on the marketing mix which is often used as a competitive tool to differentiate one competing brand from another. For instance, in traditional marketing, marketers may understand that their target consumers are price sensitive and therefore place more promotional emphasis on pricing in order to gain consumer attention and brand following.
10 pages (2500 words) Essay
Am making a family business website
Since 1972, we have done offered our services in UK, France, Japan, Canada, Italy and China. In addition to the traded, construction and leasing, we also offer services in
1 pages (250 words) Essay
Please follow the instructions
Transparency and integrity are the integral parts of my mission statement. My mission is to excel in the field of accounting without harming or destabilizing the balances of the organizational culture. I want to be recognized as an accounting major who
6 pages (1500 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT