Got a tricky question? Receive an answer from students like you! Try us!

Referral fashion promotion: Gucci - Essay Example

Masters
Author : egraham
Essay
Marketing
Pages 14 (3514 words)
Download 1

Summary

Referral Fashion Promotion: Gucci Executive Summary The branded fragrance market is highly competitive and Gucci has well managed to survive in the competitive market by launching new products both for men and women. The launch of the product is well supported by campaigns which are endorsed by famous celebrities…

Extract of sample
Referral fashion promotion: Gucci

The paper deals with the promotional audit and analysis the component of promotional mix which has been used by Gucci to create a brand name in the market. Current communication channel which are used by Gucci has been identified and critically evaluated providing recommendation to Gucci for future growth and opportunity. The paper ends with a reflective statement stating the learning’s from the paper. Contents Executive Summary 2 Overview of the Brand-Gucci 4 Consumer profile 5 Outline of current communication channel 6 Review of competition 9 Critical evaluation of communication channels 11 Recommendations 13 Reflective Statement 14 Reference 17 Overview of the Brand-Gucci Gucci which was founded in 1921 in Florence, one of the leading luxury fashion brands. The brand manufactures designs and also distributes highly desirable goods like shoes, silk, timepiece, leather goods such as hand bags, luggage, small leather goods and also fine jewellery. Fragrance and the eyewear are distributed under the license of global leader in the eyewear and fragrance sector. Guccio Gucci had opened small leather good company and within few years the brand started to enjoy the success. With time Gucci became a public limited company in 1982 and was managed by son of Guccio Gucci. Gucci was re launched with a mix of innovation and tradition. ...
Download paper
Not exactly what you need?

Related Essays

Gucci: Fashion Marketing Strategies
The utmost important measure which Gucci needs to take is to align its organization under one inspiring mission statement which will steer the workers and the leadership towards one common goal. After the original owners lost control over internal disputes at the cost of effective management of the business, the new management took over but which could not stay for the time long enough to strengthen the management internally. Besides this, Gucci is the only premium brand of the group which is the highest contributor to the profits of the group. Harsh decisions will need to be taken to either…
10 pages (2510 words)
Fashion Promotion of Dior J’Adore
The essay "Fashion Promotion of Dior J’Adore" discovers the Promotion of Dior J’Adore. Francis Demachy enjoyed a very good repute since his past experience was with another luxury brand, Chanel, and was responsible for managing the in-house creation of the perfumes. There is a long history associated with the creation of J’Adore , where the founder of the Dior, Christian Dior always expressed his passion towards the flowers and wanted to incorporate the fragrance of the flowers in a bottle so that the scent was at the disposal of the users. This is known as one of the most feminine…
14 pages (3514 words)
Fashion promotion - Miss Dior.
This fact is what makes it still available in various stores and outlets. One can clearly understand how fascinating the Miss Dior perfume brand has been over the period. Brand image of Miss Dior (Top Ten Items on My Anniversary Whishlist 2012) Brand value: Miss Dior perfume compliments the exuberance, freshness and elegance of fashion line of Dior. It is the synergy effect of perfume and haute couture at its best. The aroma of Dior perfume was created by Paul Vacher based on a method found out by Jean Carles. Brand Onion: The brand onion of the products covers three major areas: physical…
14 pages (3514 words)
Fashion Promotion - Dior
The paper "Fashion Promotion" analyzes the channels and ways that brands, such as Dior, use in their promotion. The existing communication channels used by Dior have been thoroughly studied and also additional recommendation to improve the existing channels and introduce newer ways has also been included in the study. It was found that Dior is very restrictive in selecting its communication channels, so as to maintain the luxurious brand image of the company. Conservative communication channels are utilised by all the luxury product companies, but Dior could utilise a few other channels too to…
14 pages (3514 words)
Wang Gang Referral Consuming Fashion
The essay "Wang Gang Referral Consuming Fashion" discovers the generation Y, fashion and consuming. Stating precisely, there are various apparent characteristics deciphered by the Gen Y group. For instance, this group is learnt to be culturally and racially diverse. Additionally, this group is regarded to be highly independent, rendering meagre consideration towards collectivism approaches. The populace belonging to the Gen Y group also feels empowered to take every requirement according to their wants indicating a higher degree of consumer bargaining power in the international context.…
8 pages (2008 words)
Annie Referral consuming fashion
Furthermore, Gen Y can be also be identified as the group of those people who believe in continuous education in order to see themselves as a successful professional in the desired sector, whether corporate or social. Rather, this particular group is learnt to focus more on their professional life and functions (Taylor & Keeter, 2010). Based on these assumptions, the discussion henceforth intends to state the demographic and psychographic characteristics of Gen Y as the niche customer group taking into account the group’s various lifestyle behaviours. It also aims at understanding the…
8 pages (2008 words)
2013 Fashion Promotion
With shifting demographics, and augmentation of the internet, the fashion industry is progressively becoming a global and multifaceted business. This characterizes a significant difference in the cultural, social and economic perception of the participant. The result of these differences in magnitude, occurrence and viewpoint is that fashion marketing is dissimilar at the local level, let alone at the global one. This means that for every new player, there is an immediate need not only to look at the existent players and how they have succeeded but also to meticulously plan, and execute market…
11 pages (2761 words)