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Referral fashion promotion: Gucci - Essay Example
Pages 14 (3514 words)
Referral Fashion Promotion: Gucci Executive Summary The branded fragrance market is highly competitive and Gucci has well managed to survive in the competitive market by launching new products both for men and women. The launch of the product is well supported by campaigns which are endorsed by famous celebrities…
The paper deals with the promotional audit and analysis the component of promotional mix which has been used by Gucci to create a brand name in the market. Current communication channel which are used by Gucci has been identified and critically evaluated providing recommendation to Gucci for future growth and opportunity. The paper ends with a reflective statement stating the learning’s from the paper. Contents Executive Summary 2 Overview of the Brand-Gucci 4 Consumer profile 5 Outline of current communication channel 6 Review of competition 9 Critical evaluation of communication channels 11 Recommendations 13 Reflective Statement 14 Reference 17 Overview of the Brand-Gucci Gucci which was founded in 1921 in Florence, one of the leading luxury fashion brands. The brand manufactures designs and also distributes highly desirable goods like shoes, silk, timepiece, leather goods such as hand bags, luggage, small leather goods and also fine jewellery. Fragrance and the eyewear are distributed under the license of global leader in the eyewear and fragrance sector. Guccio Gucci had opened small leather good company and within few years the brand started to enjoy the success. With time Gucci became a public limited company in 1982 and was managed by son of Guccio Gucci. Gucci was re launched with a mix of innovation and tradition. ...
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