Research in Motion

Research in Motion  Case Study example
Undergraduate
Case Study
Marketing
Pages 5 (1255 words)
Download 0
Research in Motion Case Study
Executive Summary
Research in Motion (RIM) is the name of the company behind the world renowned telecommunication device that goes by the name BlackBerry. …

Introduction

These devices revolutionized mobile telecommunications in the world due to their touted initial addictive nature. RIM’s success is cited to have ushered in the in the era of the smartphone industry in the world. A key factor to RIM’s success with their BlackBerry brand was the enhanced emailing capabilities that came with the mobile device. This aspect combined with its long battery life and significant security features made the device a must have mobile devise for business executives, government personnel and other professionals. RIM’s success is attributed to several key factors including its long standing commitment to security and reliability of the service. BlackBerry’s operating system, server system and its carrier infrastructure also add to the device’s superiority in the market. The device is also recommended for its smart features that are characterized by its ruggedness, simple graphical user interface and long battery life. Issues Success for RIM has not been without challenges posed by competitors like Nokia and Motorola, which the company has been able to outmaneuver through innovation and competent leadership. The primary issue or challenge facing RIM and its brand, BlackBerry is change. ...
Download paper
Not exactly what you need?

Related papers

Economic Analysis for the Motion Picture Industry
Thus, content is still king and that which appeals to the audience will earn more in an economy with higher levels of affluence and more leisure time. Fixed costs for a movie production house accrue from a need to maintain staff, equipment and stage as well as props in readiness for the shooting and production of a movie. A single movie cannot sustain a production house forever and this means that…
Case Study on Research in Motion
Problem Definition With the introduction of Apple’s iPhone in the mobile industry, it was expected that market for BlackBerry would be hit severely. Common perception was that market for mobile phones was already over-congested and any new entry could have debilitating effect on Research in Motion (RIM). Jim Balsillie, the co-CEO of RIM, also felt the emerging challenge to RIM from the new…
External Analysis of Blackberry
The present 9000 series has extended the capabilities of blackberries (Baldauf and Stair, 180). The series is now able to receive RSS feeds, display full HTML web pages, and other networking abilities. This short paper will deal with the threats and opportunities of the Blackberry Company. Major threats faced by Blackberry The company faces a myriad of threats in which the leading is competition…
Marketing Presentation Report.
Tele Cinch’s and Blackberry’s core and actual elements and finally compare their distribution and marketing communication strategies from a critical point of view. Furthermore, the report will evaluate whether their strategies are similar or dissimilar to that of each others. Identifying the Products’ Core, Actual and Augmented Elements Tele Cinch 1.0 The innovative designing of the phone…
Why can't pioneering innovative companies sustain their first mover advantages?
The breakthrough product for this Canadian company has remained to be the BlackBerry (Sweeny 2009). However, the arrival of iPhone in the market has overturned everything for Research in Motion leaving the company struggling to cope with the fast follower’s challenge. Rivals such as Google and Apple which performed well in the market have led to a downward performance in the company’s stock…
Why can’t pioneering innovative companies sustain their first mover advantages? A case analysis of Research in Motion.
Since the introduction on the market of the Blackberry 850, recurrent product evolutions and new innovation developments such as the Blackberry Pearl continued to find market favour with mass market consumers and corporate buyers alike. The Blackberry was the first device of its kind on the market, thus giving Research in Motion significant competitive and profit advantages. Porter (2011)…
Apple Store Homework 5 - Competitive Analysis
Research in Motion (RIM) Company has excellent customer service. This company focuses on its customers, and primarily aims at meeting their needs. With regard to its merchandise mix, this company produces a wide range of products. Products include wireless hardware, software, and services. This is popular for its Blackberry smartphones, which have e-mail, multimedia applications, text messaging,…