An E-fashion Retailer Analysis - Essay Example

Extract of sample
An E-fashion Retailer Analysis

The essay "An E-fashion Retailer Analysis" presents an overview of different companies strategies for their online sales.
There has been a growth in internet accessibility and usage on the whole. Online sales of clothing rank fourth highest with travel services, software and media sector occupying the first three positions. More consumers across the globe are purchasing computers and gaining access to the internet and are, therefore, attracted to a myriad of online websites operated by fashion retailers.
Typically, consumers in the past were wary of buying apparel online. Females, in particular, would want to touch and see the apparel physically for obvious reasons such as buying the size that best fits them or feeling the quality of the fabric. In recent years, this trend has been changing and more consumer, including females, are comfortable with purchasing apparel online. The theory of buyer behavior demonstrates the buyer black box of which the buyer decision process is a subset. Consequently, the model of consumer buying process explains how consumers engage in information search after they have realized the need to purchase a product. This has been catered to by online fashion retailers who have now adopted the model of a “virtual store” whereby consumers can have a 360-degree view of products they intend to buy by seeing the product from different sides. The “zoom in” function can help consumers see the fabric/texture as well as design that they could otherwise have viewed had they been present physically at the store. ...
Download paper


This essay talks about the process of e-commerce by analyzing such fashion industry giants as Topshop, H&M, ZARA and ASOS that compete on the internet for sales. This paper presents an overview of different market strategies used by these clothes retailers…
Author : kaialeuschke
Download 1

Related Essays

Explain why you have selected this age group give reasons 14 ...
41 pages (10291 words) Dissertation
As the market is changing and including more and more firms in the business scenario, a proper screening of the environment is part and parcel of a firm’s success. ‘It is essential for a business enterprise to keep itself aware of surrounding environment because the success of business depends to a great extent on its awareness about surrounding environment’ (Jain et al. 2010, p.84) PESTLE Analysis In order to analyze the business environment for M&S we will first use the PESTLE analysis. ‘Political, economic, social, technological, legal and environmental (PESTLE) analysis is an...
12 pages (3012 words) Term Paper
Global Marketing Final Project on Pantaloons LTD - India's largest fashion retailer
Pantaloon is one of the key players in the Indian retail market. The company has a well establish retail chain and a well planned distribution channel around the country. This is moment when the company can think about global expansion. This study would analyze the retail environment conditions of three African countries, namely Ghana, Kenya and Angola for preparing an expansion plan for Pantaloons, in Africa. The initial focus would be on the launching the food section of Pantaloon called Food Bazaar. For this it is very important to do proper screening and evaluate the potentials of the Food...
25 pages (6275 words) Term Paper
Development proposal for UK Fashion footwear retailer
The essay "Development proposal for UK Fashion footwear retailer" talks about UK Fashion footwear retailer and analyzes Light Feet Ltd. Key Note (2012, p. 1) points out that the UK footwear market demonstrated an increase in expenditure by consumers on foot wear by 18% in 2008. This expenditure is related to the fact that substitute retail shops have led to competitive pricing for footwear and a resultant motivation of consumers to make more purchases. Light Feet Ltd requires to be aware of the competitive business environment within the UK footwear market so that managerial decisions on...
12 pages (3012 words) Essay
Conducting situational analysis
They have had some failures such as targeting to kids; however, they have managed to take that in their stride and now are a bigger and better company than before. Conducting a situational analysis A marketing plan is used to convey the attributes and benefits of a product or service to its potential customers. It comprises of seven steps and one of them is conducting a situational analysis after the introduction stage. This step is one of the essential steps in creating a long term and successful relationship with customers. (Cohen, 1995) Introduction Introduction comprises of the company’s...
7 pages (1757 words) Assignment
Internationalisation of Fashion Company in Brazil
The research paper "Internationalisation of Fashion Company in Brazil" talks about the ways to present a luxury fashion company on the Brazil fashion market and how to successfully expand its consumer. ...
8 pages (2008 words) Research Paper
Fashion Retail Marketing
The essay "Fashion Retail Marketing" discovers the fashion retail marketing. This online retail brand has emerged as one of the favourite destination for youngsters, looking for fashionable and affordable brands. This report analyses the brand value and the strategies followed by the company. This section discusses the company objectives and the ethical policies it follows. In the next topic the financial details of the company are given. The company’s large product range has been highlighted. The positioning strategies of the company are discussed and analyses of their impact on the...
16 pages (4016 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!